Lesson.ly Wins Tech Startup of the Year

Photo by Rob Banayote.
Entrepreneur and Lesson.ly Founder/CEO Max Yoder accepts Tech Start-up of the Year Mira Award from presenting sponsor Greg Rexing of BKD.

Indianapolis based Lesson.ly received the Tech Startup of the Year Award during TechPoint’s 16th annual Mira Awards honoring the best of tech in Indiana. Lesson.ly is focused on unlocking human potential by creating the most user-friendly way to build, share, and track training materials for your team.

TCPT_Mira 2015 Badge-WinnerLesson.ly, the team-training software company, was co-founded by Mike Fitzgerald, Eric Tobias, Kristian Andersen, and Max Yoder in 2012. Since its inception, the company has experienced rapid growth. In 2014 alone, Lesson.ly’s full-time employee count grew from two people to 10, while revenues grew by 850 percent.

Lesson.ly’s clients include brands such as Lyft, ModCloth, and Angies list. The company secured $1.1 million of financing in late 2014 — mostly from angel investors with participation from Allos Ventures. Lesson.ly is the first company outside of ExactTarget to raise money from all three ExactTarget co-founders.

The corporate training market grew by 15 percent last year and Lesson.ly impressed the judges with its success in capturing more and more share of this $130 billion global industry. Lesson.ly’s strong go-to-market strategies are powered by a mix of inbound marketing and outbound sales.

While others focus on HR and continuing education, Lesson.ly has carved out niches in customer service training, employee onboarding, and sales enablement training — and they are developing faster than competitors because they have chosen to ignore traditional protocols.

A simplified user interface, priced affordably, all wrapped with a delightful approach to customer service and humor-infused company culture — these are the core factors in Lesson.ly’s differentiation.

TechPoint, Indiana’s tech ecosystem accelerator, honored 15 companies, entrepreneurs and educators on May 2, at the Mira Awards gala presented by BKD CPAs & Advisors. Mira — Latin for miracle and a variable star thousands of times brighter than the Earth’s sun — represents the best of tech in Indiana each year.

Forty-three independent, volunteer judges spent more than 700 collective hours reviewing and ranking the applications, interviewing the nominees and choosing the winners. Judges are primarily subject matter experts and experienced company founders and executives.

ABOUT THE AUTHOR

Joshua Hall is editor of techpoint.org. He writes about Indiana tech companies, jobs, people & events. @joshua2349