Predictive marketing intelligence platform DemandJump received the Innovation of the Year award during TechPoint’s 17th annual Mira Awards honoring the best of tech in Indiana.
Current marketing execution and automation tools, commonly known as dashboards,spreadsheets and scorecards, provide marketers with rearview or historical reporting on what a marketer did. They don’t allow marketers to see where they are winning and losing, competitive intelligence, hidden opportunities, where to improve, or what to do next.
Traditional tools don’t allow the marketer visibility into the most powerful digital relationships that truly drive traffic, conversions and revenue beyond what they are doing today. DemandJump found that some of the most powerful sales and business growth insights cannot be seen with standard business intelligence, so they built a platform that works like a dynamic connectivity graph, just like the Internet.
The Mira Awards judges recognize DemandJump’s achievement in using machine learning algorithms, graph theory, algebraic topology, NLP and other tremendously complex math to literally unwind what is happening in a client’s digital ecosystem to show them the greatest opportunities that will drive revenue growth. DemandJump has recruited a data science team and built an Actionable Intelligence Marketing (AIM) Platform that shows marketers opportunities they didn’t even know existed. The judges specifically applaud not only DemandJump’s ability to identify this opportunity made possible by advancements in technology that were never before available, but the wherewithal and sheer will of force to create the engine and platform that is offering a fast-growing roster of clients significant competitive advantages.
TechPoint, the growth initiative for Indiana’s tech ecosystem, honored Indiana’s best companies, entrepreneurs, educators, and other leaders for their technology excellence and innovation at The Westin in downtown Indianapolis during the 17th annual Mira Awards gala presented by Angie’s List, Interactive Intelligence, and Salesforce.
A total of 17 award winners and seven runners-up were chosen from the 98 outstanding companies, organizations, and individuals who were selected as nominees this year out of the 168 applications received highlighting achievements during the 2015 calendar year.
Forty independent, volunteer judges spent more than 700 total hours reviewing and ranking applications, interviewing nominees, and selecting this year’s winners. Judges included company founders, CEOs and presidents; CTOs, CIOs and software developers; professors and chancellors from Indiana universities; design, human resources and sales professionals, and a variety of other subject matter experts.
The Mira Awards — named after a variable star thousands of times brighter than the Earth’s sun — represent the best of tech in Indiana each year.