Torchlite upgrades platform, reaches new milestones

Torchlite, the digital marketing platform and marketplace, has launched a significant platform upgrade and surpassed $2 million in recurring revenue.

Torchlite is seeing the success of its freelancer platform that matches digital marketers with businesses. The software-as-a-service company has just announced the launch of a new platform upgrade coupled with talent and revenue milestones.

In March, Torchlite officially launched the first-ever digital marketing platform powered by an on-demand talent marketplace. Businesses use the platform to tap into on-demand, highly trained digital marketing talent and plan, execute and analyze digital marketing campaigns from a simplified, unified dashboard.

The latest platform upgrade includes real-time notifications which alert businesses of the tasks associated with their digital marketing campaigns, such as task creations, approvals, updates and comments. Those tasks often come with collateral such as logos, social media graphics and branding materials, which can now be stored and shared within the Torchlite platform. A simplified dashboard provides a real-time view of campaign progress while offering in-depth analysis and insights on customer engagement. Weekly summary updates also provide businesses with a snapshot of the most important aspects of their specialized campaign.

Businesses using the Torchlite platform can now stay up to date on all aspects of their digital marketing campaigns without ever leaving the platform, allowing for streamlined communication between businesses and freelancers.

Torchlite now boasts a network of more than 500 freelance digital marketers or “Torchliters,” an annual recurring revenue milestone of $2 million, and recently announced their plan to add 140 jobs over the next three years.

“A lot of young companies look to establish proof-of-concept through beta tests with their customers, but we turned the microscope on ourselves,” said Shawn Herring, CMO and co-founder of Torchlite. “We assembled a team of Torchliters who had the skills we needed and they’ve been the primary engine driving our growth since day one.”

Torchlite’s recurring annual revenue grew past $1 million in the first 40 days of operation. Read more about their growth in their featured company profile.

Torchlite Marketing

CATEGORY: Marketing/Design/Sales Services, Marketing/Sales Technology CITY: Indianapolis

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Sara Croft is the director of communications at TechPoint. She writes about Indiana tech companies, jobs, people and events. Reach out to Sara @saraelysecroft.