VIDEO: PERQ raises first funding round, accelerates hiring plans

PERQ, a marketing company providing solutions that connect consumers to businesses, was featured on Inside INdiana Business with Gerry Dick last week to discuss their first-ever fundraise, plans for hiring and growing their sales team, and revenue milestones for their FATWIN Web Engagement product.

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The seed round investment of $1.7 million, led by 4G Ventures, will be used to accelerate the sales and marketing teams with upwards of 30 new employees within the next year to support the FATWIN Web Engagement product. Find PERQ’s current job postings on their Tech Directory profile.

Andy Medley

Andy MedleyPresident & Co-Founder

Andy Medley, Co-Founder and President of PERQ said, “This funding will allow us to continue investing in hiring Sales and Marketing professionals from the incredible pool of talent that Indianapolis has to offer. The infusion of new talent will be critical as we focus on accelerated expansion into new verticals, such as multi-family, furniture, and enterprise customers.”

PERQ hired revenue and go-to-market expert Jenny Vance earlier this year to lead the development of their sales teams. Vance’s former business, LeadJen, won a Mira Award in 2013 for IT/Tech Service Excellence & Innovation

Bill Godfrey, Managing Director at 4G Ventures, will continue to serve on the Board for PERQ, a role he has held since 2013. PERQ was introduced to Godfrey during TechPoint’s Mira Awards live judging sessions.

“I love this team’s bold vision to develop innovative interactive marketing software that creates exponentially higher lead conversions,” said Godfrey. “They’ve created a repeatable model of customer acquisition and value attainment, and now it’s time to press on the accelerator.”

Scott Hill

Scott HillExecutive Chairman & Co-founder

PERQ’s Executive Chairman and Co-Founder, Scott Hill said, “We are grateful for the investment of Bill Godfrey’s time over the past few years. This funding from 4G Ventures will allow us to accelerate the adoption of highly engaging, and meaningful, interactive experiences that provide more value, and leads, to businesses than a simple “contact us” button or static form.”

Launched in the summer of 2015, FATWIN Web Engagement surpassed $1 million in Annual Recurring Revenue (ARR) within nine months of launch. This rarely-seen growth rate is the result of a fundamental difference in how the organization approaches online consumer engagement, a belief that lead forms are dead and interactive content is the next wave of marketing technology. 

PERQ has more than 170 automotive dealerships using FATWIN Web Engagement along with large representative clients in furniture sales and multi-family housing, and results across the board in all industries is a 50 percent to up to 200 percent lift in conversions.

Read more about PERQ’s growth in their TechPoint Featured Company Profile.

PERQ is on a mission to improve big ticket online shopping

PERQ

CATEGORY: Consumer Technology, Marketing/Sales Technology CITY: Indianapolis

PERQ is an engagement technology company providing solutions that connect consumers to brands.

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ABOUT THE AUTHOR

Sara Croft is the director of communications at TechPoint. She writes about Indiana tech companies, jobs, people and events. Reach out to Sara @saraelysecroft.