Anyone who has built a new website or crafted a sales funnel recently understands the pure joy of working with a quality online forms provider. The way you collect and organize customer data can make or break your quarter (your year, or even your company) because it’s the strategic sales and marketing difference-maker between giving your customers what you think they want and giving them exactly what they want.
There are plenty of options from which to choose — from free form apps that offer the bare minimum to super expensive and complex form builders that require special skills or employees to implement. If you’re like most organizations, you probably need something in between these two extremes. Depending on your data collection requirements, the other tools and resources you use, and how you plan to deploy the data, the pool of online form builders you get to choose from can start to get smaller and smaller.
Bloomington, Ind.-based web form builder FormAssembly is a stable and growing provider that’s been around for more than 10 years. With a client base that includes household brands like Amazon, Aetna, Lenovo, Harvard University, Merck, Volvo, Suntrust, and Ace Hardware; FormAssembly is a top-tier platform that’s chosen by sales and marketing pros around the world because it’s easy-to-use and easy-to-scale, cost-effective, and it doesn’t require in-house developers to make the most of your data collection.
In addition to Salesforce, the platform integrates seamlessly with Stripe, PayPal, iATS, Salesforce, WordPress, Google Apps, Authorize.Net and more. FormAssembly is compliant with HIPAA, EU–U.S. Privacy Shield, and PCI Level 1 DSS certified with daily backups, 24/7 monitoring, and built-in protection against the most common types of threats such as XSS (cross-site scripting) and SQL injection.
With FormAssembly, customers can create highly integrated and automated forms in minutes through a drag-and-drop user interface that doesn’t require technical skills. It’s versatile enough to meet the needs of smaller organizations and flexible and powerful enough to serve even the most complex of enterprises, which Savarese says is “something you just can’t find in other web form builders.”
The company’s rapid growth in 2016 supports Savarese’s optimism. FormAssembly went on a hiring spree during the last two quarters of the year to keep up with demand, nearly doubling in size to 36 employees total. While headquartered in Bloomington, just about half of the company is based in the Indiana college town and the other half are spread out across the globe in seven countries.
“Removing geographical barriers widens our pool considerably and allows us to hire the best talents, wherever they are. I want our team to enjoy what they do, but also where they choose to do it,”Savarese said. “Building a remote team has not been easy, but the rewards that it offers both myself and our team are unmatched.”
The hiring spree helped FormAssembly launch its Version 4.4.0 platform that offers greater features and benefits for its enterprise customers like autosuggest and reCAPTCHA, as well as expanded help options in addition to the expanded in-house experts to support those customers.
Earlier this year, FromAssembly launched a completely new website that’s a cleaner, more modern design that really helps visitors find what they are looking for quickly. Thew new website includes detailed information about the different plan options, pricing, and critical explanations about integrations and how they work. Visitors will also find useful new pages including:
- Resources: eBooks, white papers, infographics and webinar recaps
- Support: New dedicated support team page includes multiple ways to get the FormAssembly help
- Professional Services: Overview of FormAssembly Professional Services, which are web form training and other customized services.
Following the tremendous growth of 2016, FormAssembly is preparing for continued steady growth this year as it’s focus on enterprise customers is embraced by more and more Fortune 500 and international companies that recognize the advantages the platform offers with powerful Salesforce integration while still being very easy to use. Numerous case studies, best practices and enterprise testimonials that spell out why some of the world’s most recognized brands use FormAssembly are available on the company’s blog.
According to Savarese, between the company’s 100 percent remote culture, talented workforce, and the exceptional products and services they offer, FormAssembly is eager to earn its reputation and place in the market as the web form builder of choice for today’s top sales- and data-driven enterprises.
FormAssembly is currently hiring for a customer support specialist position that, naturally, you could telecommute to like half of FormAssembly’s other team members choose to do.