Torchlite Unveils Enhanced Torchlite Action™, New Destination for Marketing Teams

Marketers, like myself, know that accessing real-time data is one of the most critical resources we need to execute successful marketing campaigns. This often means logging into multiple websites, having 17 tabs open in your web browser window, and manually integrating the data together in spreadsheets and presentations.

Thanks to Indy’s own Torchlite, that struggle ends today.

Torchlite has announced upgrades to its Torchlite Action™ platform that radically enhances how marketing operates by creating a destination where marketers can go to get their job done. Torchlite Action™ provides on-demand expertise, tools for team and execution management, and best practice templates in one location. Teams can visualize their entire plan, create campaigns, collaborate on tasks and find experts to effectively execute campaigns to deliver business results.

Susan Marshall

Susan MarshallCo-founder & CEO

“Marketers are facing increasing demands that require them to manage their time, technology and workforce differently. But even with today’s overwhelming amount of technology, we’ve yet to see a tool effectively meet their evolving needs,” said Susan Marshall, co-founder and CEO of Torchlite.

“Torchlite was created to be a partner to marketers and bring together all that the marketing discipline requires. We worked with marketers to create a tool that allows them to map projects, identify gaps and quickly fill those gaps with content and expertise.”

Most marketers I know are relying on in-house and outside talent to achieve successful marketing campaigns. While this can alleviate in-house talent from executing every task to focusing on strategy and growth, it can be difficult to manage multiple freelancers without one central network.

Torchlite Action pairs a visual execution dashboard with access to best practice templates and content and a marketplace of highly skilled Torchliters who are specialists in different areas of marketing — from strategy to execution — and available to complement and expand marketing teams. The leading features that benefit marketing teams include:

Marketing Operations and Resource Management: A visual dashboard that goes beyond simply managing tasks by mapping action items, owners, timelines and objectives to ensure teams are working in sync to achieve to high-level goals. Many times marketing teams are pulled in multiple directions and the Torchlite Action™ dashboard ensures overall team objectives remain front and center.

Torchlite Marketplace: Featuring more than 250 Torchliters, the marketplace was built to connect highly skilled freelancers to marketing teams. Torchliters are specialists in their respective disciplines and ensure that all marketers have the talent and expertise to meet their immediate needs.

Best Practice Templates: A collection of best practice templates and content used by other marketing teams that provides marketers a destination for inspiration and replicable tools to ensure the most efficient path to success.

Torchlite continues to accelerate their growth in Indy’s tech ecosystem. The company has achieved year-over-year revenue growth of 109%, demonstrating its credibility within the marketplace. In June 2016 they announced plans to add 140 new jobs and expanded their offices to 5,000 square feet on Mass Ave. Scott McCorkle, former CEO of Salesforce Marketing Cloud and founder of ExactTarget, joined the company as their executive chairman earlier this year and led the company to their fundraise of $2 million. Read our featured profile for more information.

Torchlite

CATEGORY: Marketing/Design/Sales Services, Marketing/Sales Technology CITY: Indianapolis

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Sara Croft is the director of communications at TechPoint. She writes about Indiana tech companies, jobs, people and events. Reach out to Sara @saraelysecroft.