Recent Stories

How SmarterHQ has become the leader in behavioral marketing

SmarterHQ lives in a market that is growing faster than anything we’ve seen recently in economic terms. We’re talking smartphone adoption fast (but faster1), with triple-digit spending growth over the next three years in marketing analytics — quantitative data about customer behavior and marketplace activities. Beyond just capturing the data, SmarterHQ’s intelligent behavioral marketing platform

DemandJump’s Traffic Cloud is a ‘category killer’

Before the internet, marketing used to be a pretty straightforward discipline based on location. In fact, the popular real estate mantra of “location, location, location” applied to marketing as well — retailers built stores near populations who were interested in buying their products. Everything changed when the Internet came along, and the location-based approach gave

Indy ed-tech startup ClearScholar drives success during Butler Welcome Week

Earlier this month, 1,131 freshman students arrived on Butler University’s campus for “Butler Welcome Week,” a vital period for universities and students as they begin their college careers. Indiana’s leading higher education institutions continue to push the envelope in how they think about student engagement and building lifelong relationships with their students — our work

Making human resources a strategic partner

As a company progresses from the startup to the growth and establishment phase of its lifecycle, it is critical that human resources evolve from a transactional to a strategic partner. While getting the foundational policies and processes established was important, the company’s continued success will be dependent on HR’s ability to deliver on following strategic

21 Indiana tech companies make Inc. 5000 ‘Fastest Growing’ list

Every year, Inc. magazine ranks “America’s Fastest-Growing Private Companies” and this year 21 tech companies based in Indiana made the Inc. 5000 list. Thirteen of the 21 companies are past TechPoint Mira Award nominees and winners, including three top honorees from 2017: Tech Service of the Year: Fizziology Scale-up Company of the Year ($100K-$5M): DoubleMap Scale-up Company of