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Sales Strategy: Handling strong objections with grace

Editor’s Note: As executive vice president of sales at PERQ, Jenny Vance has helped to guide three different cohorts of TechPoint Sales Bootcampers through rigorous hands-on, real-world sales training experiences. In an effort to further amplify her insights into effective sales strategies and approaches, we’re happy to present this thought leadership piece authored by Jenny

How to Build a Better Prospecting List

Whether you are a young, growing company, or an established organization, if your solution has the ability to target a large range of industries it can be tough to know where to start. Building a lead generation campaign when you don’t know to whom you are selling takes some ingenuity, but it can be done.

Data-Driven Marketing: What does that really mean?

Marketers talk a lot about how data drives strategic decision-making, but what does that mean and how can you apply data analysis to campaign strategy?  We recently released an infographic on best practices when prospecting to healthcare IT companies. In order to glean these best practices, we looked at actual data across approximately 350,000 call

Seven Factors of Successful Lead Generation Campaigns

I often am asked, “What makes a lead generation campaign successful?” After running hundreds of campaigns across various industries, I’ve learned that while each campaign is unique, there are seven factors that contribute to the success of a lead generation campaign. 1. Data Set. The quality of the data sets the tone for the entire

Three Pillars of Success to Trade Show Prospecting

Trade shows are great prospecting platforms to get in front of many key executives in one day, all at one time. Whether you are investing in booth space or tickets, a prospecting strategy in advance of the show will help you get the most from your investment and yield a higher ROI.  There are three

Five Ways to Improve Lead Generation ROI

Forget connect rates and appointments per lead. If you really want to know how your lead generation program is faring, look to these early indicators that show if you’re on the right track. 1. “No interest,” invalid and “not a fit” trends. Early in a lead generation program, before traditional metrics are even available, there

What Works When Selling to Marketers

A LeadJen study released on October 16 shows lead generation best practices for marketing technology and services vendors.   Indianapolis has become a leader in growing marketing technology companies, which is why we were excited to embark on our latest study, “What works when selling to marketers.” Looking at some 1.45 million outreach attempts to marketers