Marketing Tech News

5 Ways You Could Be Losing Online Customers

According to Nielsen, American adults spend 34 hours a month online via smart phones, and another 27 hours on laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of the user experience and alienating customers by using the wrong marketing tactics. Here are five of the

Torchlite promises to fix what’s broken with digital marketing

The sharing economy business model has definitely worked for billion dollar companies like Uber, Airbnb and Instacart. Now, professional services companies are venturing into interesting new operating structures that they are calling collaborative economy, or gig economy business models. With the launch today of Torchlite, Indianapolis can now claim at least two start-ups in this

Geofeedia Wins Marketing Tech Award

Geofeedia received the Marketing Tech Award during TechPoint’s 16th annual Mira Awards honoring the best of tech in Indiana. Geofeedia provides location-based social media monitoring, intelligence and analysis for corporate security, public safety, media/journalism and marketing teams.     Geofeedia is the market leader in location-based social media monitoring, intelligence and analysis for corporate security,

8 Marketing and Technology Trends Disrupting Business in 2015

Every year presents new technology and future possibilities that are initially difficult to comprehend, specifically when it comes to consumer behavior. Looking back on it now, 2014 turned out to be the year of mobility, treating the consumer as an individual, sharing economy, and data security. This year, 2015 will be no different. From mobile commerce to