Marketing Tech News

Delivra introduces new e-commerce software package

Email marketing software provider Delivra has unveiled a new software package dedicated to e-commerce marketing and remarketing automation for small- to mid-sized retailers. The new software includes integrations with popular Internet retailing platforms Magento, Shopify and WooCommerce. Delivra Commerce is a powerful, yet easy-to-use and easy to implement solution allowing for advanced post-purchase and shopping cart abandonment

Some of the world’s biggest brands use inSourceCode behind the scenes

Digital agencies like Indianapolis-based inSourceCode rarely get the spotlight. Most digital agencies place the emphasis on their clients and accept behind-the-scenes accolades for their extraordinary behind-the-scenes work. Even if you’ve never heard of inSourceCode, you’re probably familiar with enterprise-level WordPress development and digital marketing they’ve done on the national stage for major media platforms including

SmarterHQ stakes its claim as contextual marketing technology

SmarterHQ is TechPoint’s “Featured Company of the Week.” Learn about the program below. Shopping innovators like Amazon and Apple have permanently altered consumer expectations. Today, if you’re not delivering a personalized shopping experience, you don’t have to worry about competitors out-performing you — your customers are going to leave you anyway. 54% of consumers would

5 Ways You Could Be Losing Online Customers

According to Nielsen, American adults spend 34 hours a month online via smart phones, and another 27 hours on laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of the user experience and alienating customers by using the wrong marketing tactics. Here are five of the

Torchlite promises to fix what’s broken with digital marketing

The sharing economy business model has definitely worked for billion dollar companies like Uber, Airbnb and Instacart. Now, professional services companies are venturing into interesting new operating structures that they are calling collaborative economy, or gig economy business models. With the launch today of Torchlite, Indianapolis can now claim at least two start-ups in this