Marketing Tech News

The KPIs You Need for Agile Startup Marketing

Staying agile means that you’re flexible enough as a company to change what isn’t working and scale up what is working. Other than development, no other department at a startup should be more agile than marketing. Many startups waste thousands of dollars a month on marketing channels and campaigns that produce little-to-no return on investment

Five easy ways to optimize your landing page

Getting customers to your landing page is only half the battle. Once they click, guests need to be delivered to a landing page optimized to convert these new visitors, and then cultivate a lasting and positive relationship with your brand. The good news is that most top performing landing pages are strategically simple with a

Reflections on the Connections Conference in Indy

As we all know, on the final day of the Connections conference, the Salesforce leadership team announced that the conference will be in New York City in 2015. Before learning about the decision to move, TechPoint, the Indy Chamber, Visit Indy, and Downtown Indy banded together to showcase our city and tech community to the

ExactTarget Marketing Cloud puts customer on pedestal at Connections 14 digital marketing conference

ExactTarget Marketing Cloud’s Connections digital marketing conference gets bigger and better every year. So much bigger and better that the whole event had to be moved to the Indiana Convention Center this year for Connections 2014. Keynotes and entertainment from, The Script, and Mindy Kaling, and 100+ breakout sessions were all kicked off with an opening

Get your FREE Connections 2014 Keynote & EXPO Hall Pass and discount code. Plus 5 Lucky winners will receive a Full 3-Day Conference Pass!

The 8th annual Connections digital marketing conference brought to you by’s ExactTarget Marketing Cloud is coming up September 23-25 at the Indiana Convention Center in downtown Indianapolis. Connections is three days jam-packed with inspirational keynote speakers, educational breakout sessions and world class entertainment. TechPoint and ExactTarget have partnered to bring the Indiana tech community three

Digital Marketing and The Sales Funnel

To stay relevant and compete in today’s ever-changing digital landscape, having a base knowledge of how digital marketing and advertising works is important. In order to obtain that base knowledge, business owners and marketers often find themselves reading through a list of buzzwords, catchphrases and slogans. While on paper these catchphrases and slogans sound promising,