Marketing Tech News

Geofeedia Wins Marketing Tech Award

Geofeedia received the Marketing Tech Award during TechPoint’s 16th annual Mira Awards honoring the best of tech in Indiana. Geofeedia provides location-based social media monitoring, intelligence and analysis for corporate security, public safety, media/journalism and marketing teams.     Geofeedia is the market leader in location-based social media monitoring, intelligence and analysis for corporate security,

8 Marketing and Technology Trends Disrupting Business in 2015

Every year presents new technology and future possibilities that are initially difficult to comprehend, specifically when it comes to consumer behavior. Looking back on it now, 2014 turned out to be the year of mobility, treating the consumer as an individual, sharing economy, and data security. This year, 2015 will be no different. From mobile commerce to

The KPIs You Need for Agile Startup Marketing

Staying agile means that you’re flexible enough as a company to change what isn’t working and scale up what is working. Other than development, no other department at a startup should be more agile than marketing. Many startups waste thousands of dollars a month on marketing channels and campaigns that produce little-to-no return on investment

Five easy ways to optimize your landing page

Getting customers to your landing page is only half the battle. Once they click, guests need to be delivered to a landing page optimized to convert these new visitors, and then cultivate a lasting and positive relationship with your brand. The good news is that most top performing landing pages are strategically simple with a

Reflections on the Connections Conference in Indy

As we all know, on the final day of the Connections conference, the Salesforce leadership team announced that the conference will be in New York City in 2015. Before learning about the decision to move, TechPoint, the Indy Chamber, Visit Indy, and Downtown Indy banded together to showcase our city and tech community to the