Marketing Tech News

Five Ways to Improve Lead Generation ROI

Forget connect rates and appointments per lead. If you really want to know how your lead generation program is faring, look to these early indicators that show if you’re on the right track. 1. “No interest,” invalid and “not a fit” trends. Early in a lead generation program, before traditional metrics are even available, there

Startup Communities Depend on Luck and Coffee Shops more than Anything Else

Chris Baggott, co-founder and CEO of Compendium & co-founder of ExactTarget; and Permjot Valia, founder of MentorCamp.ca and co-founder of London-based fund manager Flight and Partners; share a laugh over their unique introductions during TechPoint’s New Economy New Rules panel discussion Nov. 8. Kristian Andersen, founder of KA+A, also served on the panel. TechPoint President