Scale-up News

Scale-up company marketing from the inside out

Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early

Winning a Mira Award helped DemandJump grab attention from investors, media

DemandJump was in the process of raising a Series Seed round with the goal of raising $1.5 million when they brought home not just one, but two “Best of Tech in Indiana” Mira Awards last year. The fast-growing, Indianapolis-based scale-up company ultimately oversubscribed the Series Seed round and successfully closed $1.8 million in capital. “Winning

CloudOne is now ClearObject: Letter from the CEO

CloudOne, an Internet of Things (IoT) Systems Innovator, announced today that as part of a corporate rebranding initiative it will operate as ClearObject effective Feb. 1, 2017. This post was written by CEO John McDonald to share the journey of CloudOne to ClearObject.  Letter from the CEO Seven years ago in a basement in the

Why tech companies need venture capital

It’s not uncommon to read a national or local business publication and see another startup or scale-up tech company announce a recent fundraise. But why is venture capital important for tech companies to grow and break into the market? TechPoint President and CEO Mike Langellier knows a few things about tech funding. In January 2011

Healthcare CRM hc1.com collecting awards, growth and momentum

When we last wrote about hc1.com a year ago, the leading cloud-based healthcare relationship management software company was focused on explaining the value of healthcare CRM (customer relationship management) in a post-Affordable Care Act (ACA) healthcare marketplace. As the company that literally coined the phrase and invented the first healthcare relationship management platform, it’s a

Indy’s new scale-up focused tech campus impresses

Tech companies at every stage have been known to create office space where form and function are one in the same. Young startups may choose open coworking spaces that allow for flexibility in use and increase team collaboration. Enterprise tech companies have the ability to build out an office building that suits their needs from

How Early-Stage Technology Companies Can Get Immediate Tax Savings Using R&D Credits

Congress, with the passage of the Protecting Americans from Tax Hikes Act of 2015 (PATH Act), enables small businesses to use research and development credits (R&D credits) to offset payroll tax liabilities and Alternative Minimum Tax (AMT) liabilities. Before the enactment of the PATH Act, R&D credits could only offset income tax and thus went

Bluebridge sells divisions for $8 million to focus solely on employee engagement

One of Indianapolis’ most interesting startup-to-scale-up success stories just got an $8 million boost to fuel growth and create new jobs. Bluebridge, the venture capital-backed tech firm originally started in 2011 by then college student and ExactTarget intern Santiago Jaramillo, has sold off its church and tourism business units to focus solely on its Emplify

Q3 Recap: Catch up on ‘Featured Company of the Week’ stories

Indiana technology companies continued to scale during the third quarter of 2016. Our Featured Company of the Week profiles highlight an exciting roster of innovations, announcements and growth amongst rapidly emerging companies. The biggest headline went to Interactive Intelligence and the announcement of their pending acquisition by Genesys, a customer experience and contact center solutions company,