Software News

DoubleMap – culture built on trust, transparency and putting people first

If you keep up with awards programs and “fastest growing” lists, then you’ve heard of the transit technology scale-up company DoubleMap. They provide software that enhances the rider experience and improves operational efficiency  of transit systems at 150+ universities, municipalities, corporations, events, and airports worldwide, and their list of accrued honors is impressive. DoubleMap grew

Torchlite Unveils Enhanced Torchlite Action™, New Destination for Marketing Teams

Marketers, like myself, know that accessing real-time data is one of the most critical resources we need to execute successful marketing campaigns. This often means logging into multiple websites, having 17 tabs open in your web browser window, and manually integrating the data together in spreadsheets and presentations. Thanks to Indy’s own Torchlite, that struggle ends

Why worker experience (WX) and customer experience (CX) matter in higher education

Developing and delivering a unique and positive customer experience is no longer an option for educational institutions, it’s a requirement. When college and university leaders shift their mindset by thinking of their students as “customers,” they open the door to improving the school experience by providing interactive, learner-centric environments that offer large returns in the

How SmarterHQ has become the leader in behavioral marketing

SmarterHQ lives in a market that is growing faster than anything we’ve seen recently in economic terms. We’re talking smartphone adoption fast (but faster1), with triple-digit spending growth over the next three years in marketing analytics — quantitative data about customer behavior and marketplace activities. Beyond just capturing the data, SmarterHQ’s intelligent behavioral marketing platform