Software News

How SmarterHQ has become the leader in behavioral marketing

SmarterHQ lives in a market that is growing faster than anything we’ve seen recently in economic terms. We’re talking smartphone adoption fast (but faster1), with triple-digit spending growth over the next three years in marketing analytics — quantitative data about customer behavior and marketplace activities. Beyond just capturing the data, SmarterHQ’s intelligent behavioral marketing platform

DemandJump’s Traffic Cloud is a ‘category killer’

Before the internet, marketing used to be a pretty straightforward discipline based on location. In fact, the popular real estate mantra of “location, location, location” applied to marketing as well — retailers built stores near populations who were interested in buying their products. Everything changed when the Internet came along, and the location-based approach gave

New BidPal CTO Mark McCorkle’s familiar AND surprising career (so far)

Last month, BidPal announced Mark McCorkle will be the mobile fundraising software company’s new chief technology officer. He’s charged with leading an accomplished team of technologists into the future of philanthropic giving — whatever it may bring. Since its founding in 2007, BidPal has helped thousands of nonprofit organizations raise more than $1 billion through