Software News

DemandJump wins Innovation of the Year Mira Award

Predictive marketing intelligence platform DemandJump received the Innovation of the Year award during TechPoint’s 17th annual Mira Awards honoring the best of tech in Indiana. Current marketing execution and automation tools, commonly known as dashboards,spreadsheets and scorecards, provide marketers with rearview or historical reporting on what a marketer did. They don’t allow marketers to see where they are

Vennli invents customer ‘choice factor’ visualization platform, disrupts market research

The $40 billion global market research industry took a $1.4 billion dollar hit during the Great Recession as corporations slashed budgets and stockpiled cash due to uncertainty and continuing rising costs. Despite the fact that it’s more important to stay close to customers and maximize every sales opportunity during economic downturns, most companies chose to

Salesforce Marketing Cloud CEO Scott McCorkle Named ‘Trailblazer in Technology’

TechPoint recognized Salesforce Marketing Cloud CEO Scott McCorkle as Indiana’s 2016 Trailblazer in Technology during the 17th annual TechPoint Mira Awards on Saturday. The Mira Awards presented by Angie’s List, Interactive Intelligence, and Salesforce, recognize and celebrate the best of tech in Indiana each year. The TechPoint Trailblazer in Technology Award recognizes visionaries whose contributions

Geofeedia expands its role in pioneering location-based intelligence

Geofeedia burst onto the Indianapolis tech scene in 2014 with a couple of employees opening a satellite office for the then three-year-old Chicago-headquartered location-based intelligence company. Just 15 months later, 38 of the company’s 63 employees are based in Indianapolis playing pivotal roles in Geofeedia’s rapid growth, the development and launch of new software products,

Torchlite officially launches first-of-its-kind digital marketing platform

Torchlite, a software-as-a-service based marketplace that connects businesses to experts who build, manage and optimize digital marketing campaigns, launches the first-ever digital marketing platform powered by an on-demand talent marketplace. On March 22, the company released significant updates to its platform based on months of conversations with clients, account managers and “Torchliters” — the company’s vetted

PactSafe is transforming the way software-as-a-service companies use contracts

Let’s face it, business-to-business (B2B) contracts are a hassle. Despite their necessity, problems with contracts are the reason about one out of every 10 deals deals falls apart due to inefficiencies, legal reasons or other friction throughout the contracting process. And forget about analytics; accessing contract data is a manual process that makes getting a

SaaS data management platform Formstack celebrates 10-year anniversary

Between 80 and 90 percent of startups fail, so the odds are stacked against you as a start-up company. Despite such a bleak statistic, Indianapolis-based software-as-a-service data management platform Formstack and its nearly 80 employees are celebrating 10 years in business this week with the company’s 500,000 users in 110 countries! Initially created to provide a

Venture capitalist Scott Maxwell calls Indy ‘high energy, infectious’

It’s 2016 — the year of the scale-up. Venture capitalists from coast to coast are on the hunt for investment opportunities with relatively young, rapidly emerging, innovation-driven companies that could be the next big success stories. High Alpha, an Indianapolis-based venture studio focused on enterprise cloud companies, is one such investment firm keenly aware of the