Trends News

The importance of reporting in agile marketing

This is the second post in a series from PERQ about agile marketing. View the first post about how PERQ started using agile marketing here. As my department’s scrum master, I’m responsible for corralling everyone together for bi-weekly sprint planning, retrospectives and daily standup. I’m also responsible for generating summaries and reports for a good

Tech companies take top honors at Spaces Indiana office design showcase

In an economy dominated by a progressive professional services workforce, it’s no surprise that the physical environments of today’s businesses are dynamic and fluid. And they have to be, because workplace culture has a direct impact on profitability. From attracting talent to engaging clients, communicating brand, and amplifying the employee experience, innovative workspaces have the

IND Airport is more West Coast connected than ever before

On Tuesday, September 26, Alaska Airlines lifted off out of the Indianapolis International Airport (IND) on its inaugural flight to San Francisco – making it the third daily, year-round nonstop flight from Indy to the Bay Area city and Silicon Valley. With recent air service announcements, this makes up the most West Coast connectivity in

Building a coworking studio: The launch of Launch Indy

Thanks to the vision of John Wechsler and the City of Fishers community building space, Launch Fishers is a household name in the Indiana tech community. High school students visit for Fail Fest, the community hosts and attends events, and companies are dreamed up and built out all under the same roof. Fishers was first. Now,

Statwax brings transparency to digital advertising

This summer, digital advertising agency Statwax, a startup that grew out of top marketing firm BLASTmedia, was named one of the “Top 10 Fastest Growing Google Solution Providers” in the U.S. by tech-professional media site The Silicon Review. Statwax was the only company based in Indiana to make the list, and one of the youngest

Why worker experience (WX) and customer experience (CX) matter in higher education

Developing and delivering a unique and positive customer experience is no longer an option for educational institutions, it’s a requirement. When college and university leaders shift their mindset by thinking of their students as “customers,” they open the door to improving the school experience by providing interactive, learner-centric environments that offer large returns in the

Sales Strategy: Handling strong objections with grace

Editor’s Note: As executive vice president of sales at PERQ, Jenny Vance has helped to guide three different cohorts of TechPoint Sales Bootcampers through rigorous hands-on, real-world sales training experiences. In an effort to further amplify her insights into effective sales strategies and approaches, we’re happy to present this thought leadership piece authored by Jenny

Making human resources a strategic partner

As a company progresses from the startup to the growth and establishment phase of its lifecycle, it is critical that human resources evolve from a transactional to a strategic partner. While getting the foundational policies and processes established was important, the company’s continued success will be dependent on HR’s ability to deliver on following strategic

AgriNovus launches campaign magnifying Indiana’s ag-tech leadership

The state of Indiana is ground zero for the intersection of traditional agriculture, life sciences, and science and technology. The agbiosciences industry employs more than 75,000 Hoosiers and contributes $16 billion to the Indiana economy. AgriNovus Indiana, the state’s food and agriculture innovation initiative, is launching a new multimedia campaign today to both define the “agbiosciences sector” and designate the