Trends News

INFOGRAPHIC: Understanding the agile marketing journey

As technology constantly causes shifts and disruptions in every industry, it’s no wonder tech companies have to adapt all parts of their businesses to reflect the pace and journey of the core tech product. This constant iteration in innovation has drastically disrupted marketing. Doug Karr, CEO of DK New Media, sees this shift first-hand. DK New

New ‘Agile Marketing + Coffee’ meetup finds its footing

Many tech product companies in Indianapolis provide a software-as-a-service product aimed at solving problems for businesses. No matter what the core emphasis is or industry they serve, there are similarities amongst all of these tech companies. Each has a tech stack of developers and engineers who produce a product, a sales team to bring in revenue, and

Scale-up company marketing from the inside out

Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early

New software company improving primary care of children

In 2006, Peter Belamarich and colleagues published an article called, “Drowning in a Sea of Advice: Pediatricians and American Academy of Pediatrics Policy Statements,” in which they describe over 344 Clinical Practice Guidelines and Policies from the American Academy of Pediatrics (AAP), the world’s most authoritative source of clinical guidance for care of children. Since