Trends News

Here’s How to Launch A New Product in 5 Days

When launching new tech products, it can be difficult to create the right solution to your customer’s problem on the first (or even fifth) attempt. The challenging part about the launch process is customers think they deeply understand their problems, but they don’t know, or can rarely articulate, what a good solution would be. Like

Focus on the User: Driving passion and innovation

In the beginning In the beginning, our foundation at MOBI was simple: focus on the user. Armed with a couple world-class developers, our best guess at market research, and a vision to transform the way companies manage connected devices, we moved fast. Looking back, it’s easy to see how this attitude towards the user ignited

Here’s how Emplify helped give employees at Arbor Homes a voice

(And 4 tips for getting feedback from your team) When it comes to employee engagement, a “one size fits all” approach is rarely effective. For example, distributed workers communicate differently than desk workers—in fact, 83% of non-desk employees don’t even have access to company email. With a workforce that’s more mobile than ever, how can

A brief introduction to network science math in marketing

In this Chief Marketing Technologist Blog (chiefmartec.com) guest post by Tyler Foxworthy, chief scientist at DemandJump, several fields of math are connected to marketing challenges that are being addressed with artificial intelligence. Editor Scott Brinkler also added several links to Wikipedia pages for readers who want to geek out like him on this dense and challenging

CEO Perspective: Defining tech’s many facets

When is a company considered a tech company? That’s a question we at TechPoint are frequently asked as more companies are innovating from within, creating tech products, and relying on technology to build and sustain their business. Our President and CEO Mike Langellier wrote a perspective for the Indianapolis Business Journal to answer the question

Winning a Mira Award helped DemandJump grab attention from investors, media

DemandJump was in the process of raising a Series Seed round with the goal of raising $1.5 million when they brought home not just one, but two “Best of Tech in Indiana” Mira Awards last year. The fast-growing, Indianapolis-based scale-up company ultimately oversubscribed the Series Seed round and successfully closed $1.8 million in capital. “Winning

Indiana’s 2016 VC funding and acquisitions

Indiana’s startup, scale-up and enterprise technology companies had a banner year in 2016 in the way of venture capital funding and acquisitions. The latest PriceWaterhouseCoopers MoneyTree report indicates that 23 deals were made to Indiana tech companies for a combined $51.51 million in 2016, equating to an average deal size of $2.2 million. Thanks to