Product Marketing Manager
PERQ is looking for a “Product Marketing Manager”. This individual will be a passionate professional with proven ability to develop business plans, collaborate with cross-functional teams, and ability to launch commercially successful products that exceed the needs of consumers and provides value to businesses. The right person will have a strong understanding of product positioning, consumer segmentation, product messaging, and launch planning. Our Product Marketing Manager needs to be experienced utilizing market and consumer research to drive product innovation requirements through the product development process.
This could be the job for you if you’d like to:
• Work with a product–
o Development strategy
o Messaging and Positions
o Launch & Release
o Coordination with implementation, engineering, sales, and marketing
o Packaging and Pricing
o Value Proposition and coordination with sales team
o Marketing educational content
o Road mapping
• Be the subject matter expert.
o Knowledge of our product, the competition, and provide teams detail and tools on messaging.
o Perform market research and trends
o Help guide demand generation
o Understanding the consumers and buying process.
o Help business determine new product investments
The Ideal Candidate:
• Experience in home services a plus
• Necessary skills include:
o Abilities to do in-depth market research
o Data analysis
o Presentation skills
o Communication (written and oral)
o Able to work in collaborative environments
o Organizational and time management skills
The ‘Other’ Stuff:
• Bachelor’s degree in marketing or business.
• Willingness to travel 10%
• 5+ years of software product marketing experience with at least 2 years’ experience in a field facing role