Director of E-Commerce Marketing
About the job: Director of E-Commerce Marketing will oversee PFL’s E-Commerce marketing policies, objectives, and initiatives by driving the growth and development of the e-commerce channel as well as the website’s role in the Omni-channel growth and profitability of PFL.
Your Skills and Experiences:
Outstanding executive-level communication skills, both written and verbal
Identifying and implementing strategies for increasing web traffic and sales
Knowledge of advertising, other integrated digital & offline marketing disciplines including but not limited to SEO, SEM, Direct Response, etc.
Demonstrable experience in designing and implementing successful digital marketing campaigns (B2B preferred)
Excellent analytical and project management skills
Background in most online technologies (HTML, Java, Flash, JQuery, etc)