Mobile Apps Provide Measured Marketing Success for Restaurants
Indiana technology company and digital marketing agency Boost Media & Entertainment has signed a number of new clients, including some of Indy’s favorite eateries.
The latest additions are Mesh on Mass, Scotty’s Brewhouse and Skyline Club.
For Mesh and Skyline Club, mobile apps by Boost will allow patrons to peruse menus, specials, and photos, and even book tables directly from their smart-phones.
“Our clientele at Mesh is savvy and sophisticated, and our app is a great way to reach out to people like this, engage them and most importantly, keep them coming back in,” said Ben Bullard, director of communication at Mesh.
Jeff Markowicz, general manager of Skyline Club, said, “Boost is bringing us into ‘The Smart-phone Era.’ Which, if you haven’t noticed, is upon us in a big way.”
Fresh off a TechPoint Mira Award for New Media Innovation, Scotty’s Brewhouse is looking to continue its forward-thinking success by capitalizing on technology business trends and turning its VIP club digital. VIPs no longer need to carry a paper card in their wallet—instead, they can simply show the app on their smart-phone and enjoy VIP benefits and discounts.
“New media is all about reaching customers on their terms. The VIP app Boost is creating does just that. Their advice and skill in this area have been invaluable to us,” said Bruce McClain, director of technology for Scotty’s.
Other prominent restaurant customers include patrons of Boost’s successful Talk to Customers campaigns such as Tastings Wine Bar, Caracas Arepas Grill, and King David Dogs — all who say they gained invaluable measured marketing research and customer connection through an innovative online survey program.
Name: Jason Zickler
Company: Boost Media Entertainment
Jason is the CEO / Co-Founder of Boost. He has extensive design and project management experience in interactive graphics and new media. Jason has received seven Addy awards over the course of his career, as well as numerous other awards.