Articles by Neil Berman

According to Nielsen, American adults spend 34 hours a month online via smart phones, and another 27 hours on laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of the user experience and alienating customers by using the wrong marketing tactics. Here are five of the […]

By the end of last year, more than half of all email was opened on a mobile device, and 30 percent of consumers now read emails only on their mobile devices. The good news for marketers is that email marketing is predicted to remain a great way to reach customers and stimulate sales. With that […]