Articles by Steven Shattuck

Staying agile means that you’re flexible enough as a company to change what isn’t working and scale up what is working. Other than development, no other department at a startup should be more agile than marketing. Many startups waste thousands of dollars a month on marketing channels and campaigns that produce little-to-no return on investment […]

When putting together a startup business plan or investor deck, corporate volunteerism isn’t a topic that typically takes up a lot of space. However, it can pay true dividends for your company in terms of recruiting tech talent, retaining employees and employee satisfaction, and lean startup marketing. Here are a few ways in which volunteering […]