Marketing Tech News

ExactTarget Marketing Cloud puts customer on pedestal at Connections 14 digital marketing conference

ExactTarget Marketing Cloud’s Connections digital marketing conference gets bigger and better every year. So much bigger and better that the whole event had to be moved to the Indiana Convention Center this year for Connections 2014. Keynotes and entertainment from, The Script, and Mindy Kaling, and 100+ breakout sessions were all kicked off with an opening

Get your FREE Connections 2014 Keynote & EXPO Hall Pass and discount code. Plus 5 Lucky winners will receive a Full 3-Day Conference Pass!

The 8th annual Connections digital marketing conference brought to you by’s ExactTarget Marketing Cloud is coming up September 23-25 at the Indiana Convention Center in downtown Indianapolis. Connections is three days jam-packed with inspirational keynote speakers, educational breakout sessions and world class entertainment. TechPoint and ExactTarget have partnered to bring the Indiana tech community three

Digital Marketing and The Sales Funnel

To stay relevant and compete in today’s ever-changing digital landscape, having a base knowledge of how digital marketing and advertising works is important. In order to obtain that base knowledge, business owners and marketers often find themselves reading through a list of buzzwords, catchphrases and slogans. While on paper these catchphrases and slogans sound promising,

Five Ways to Improve Lead Generation ROI

Forget connect rates and appointments per lead. If you really want to know how your lead generation program is faring, look to these early indicators that show if you’re on the right track. 1. “No interest,” invalid and “not a fit” trends. Early in a lead generation program, before traditional metrics are even available, there

Startup Communities Depend on Luck and Coffee Shops more than Anything Else

Chris Baggott, co-founder and CEO of Compendium & co-founder of ExactTarget; and Permjot Valia, founder of and co-founder of London-based fund manager Flight and Partners; share a laugh over their unique introductions during TechPoint’s New Economy New Rules panel discussion Nov. 8. Kristian Andersen, founder of KA+A, also served on the panel. TechPoint President