Software News

TinderBox cracked the code on B2B customer-behavior, sales productivity

TinderBox is TechPoint’s “Featured Company of the Week.” Learn about the program below. Business-to-business sales professionals have been trying to crack the code of customer behavior for as long as companies have sold products and services to one another. Understanding customer behavior is one driving factor for why companies around the world have spent $100

5 Ways You Could Be Losing Online Customers

According to Nielsen, American adults spend 34 hours a month online via smart phones, and another 27 hours on laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of the user experience and alienating customers by using the wrong marketing tactics. Here are five of the

Torchlite promises to fix what’s broken with digital marketing

The sharing economy business model has definitely worked for billion dollar companies like Uber, Airbnb and Instacart. Now, professional services companies are venturing into interesting new operating structures that they are calling collaborative economy, or gig economy business models. With the launch today of Torchlite, Indianapolis can now claim at least two start-ups in this

Two legacy Indiana tech companies acquired by private equity firms

Two of Indiana’s earliest software companies — companies that blazed tech trails and attracted and nurtured some of the state’s very first tech talent — have both been acquired by private equity firms. Carmel, Ind.-based loan-origination and portfolio-management software company Baker Hill was sold by former acquirer Experian for $100 million to The Riverside Co., a