Investing in a Tech PR Agency: When Is The Right Time?
If you have a tight marketing budget, public relations is one of the most cost-effective marketing strategies to execute in-house, as it only costs you time. There is no budget needed to communicate with the media, but you must dedicate time to research the media, determine why their audience would care, and figure out how […]
Lightbulb Moments: Working Together with Education to Fill Indy’s Tech Pipeline
The Pike High School freshman cafeteria last Thursday, November 9, 2017, was noisy. The air was filled with buzz of poignant discussions, probing questions and the start of friendships forming. Any other day those would not be newsworthy activities. What makes this particular Thursday so unique was who was filling the cafeteria chairs. Sixteen of […]
Secured funding? Here’s how to announce it.
Raising your first seed round or a Series A is a big step for any tech startup. By the time you’re ready to close a funding round, you’ve found the right group of investors, advisors and potential new board members, and you’re ready to roll out the good word to the masses in a funding […]
Production partners make ‘Tech’s Biggest Night’ an experience
TechPoint’s annual Mira Awards gala is an experience like no other because of our exceptional production partners! Annie Grinstead of Positive Energy Events and her team work tirelessly together with TechPoint staff to create Tech’s Biggest Night, Indiana’s best of tech celebration that recognizes the people, products, and companies that power our thriving tech community. Without the support of […]
Q3 Recap: Catch up on ‘Featured Company of the Week’ stories
Indiana technology companies continued to scale during the third quarter of 2016. Our Featured Company of the Week profiles highlight an exciting roster of innovations, announcements and growth amongst rapidly emerging companies. The biggest headline went to Interactive Intelligence and the announcement of their pending acquisition by Genesys, a customer experience and contact center solutions company, […]
BLASTmedia doubles down on B2B tech public relations
Marketers have more choices than ever before with new strategies and disciplines competing for a share of the budget. Ask 10 CMO’s where that budget should be spent, and you are likely to get 10 different answers. No matter your budget, every marketing campaign begins in the brand awareness stage, and PR remains one of […]
Unrivaled production partners create unique Mira Awards experience
Another Mira Awards gala has come to a close! Together with Annie Grinstead and her Positive Energy Events team, TechPoint delivered a unique celebration of ‘the Best of Tech in Indiana’ and a memorable night recognizing the people, products, and companies that are drawing so much attention to this community as a center of innovation. Anderson, Ind.-native […]