Springbuk

Two-year-old scale-up Springbuk has quickly grown its client base and employee count, and secured $3.75 million in capital investment to continue fueling that growth. The company continues to expand its health analytics software solution, which helps more than 8,000 employers identify ways to improve employee health and drive down healthcare costs. To help organizations take more control […]

During my career as an Engineering team leader, I have hired and managed nearly 50 highly-skilled, technical employees. By implementing a few key management strategies, I have been fortunate to have experienced a 95 percent retention rate. Today, technology plays a critical role in many functions within an organization, making software developers some of the […]

Located six blocks south of Monument Circle and nestled next to Rolls-Royce’s downtown campus, Union 525 opened its doors at the end of 2016 as the new home to a variety of tech startups and emerging scale-ups. A number of educational institutions that support the future and continued development of the tech sector in Central […]

Before I co-founded a tech company, I ran a marketing agency. My agency didn’t focus exclusively on the tech sector. In fact, we specialized in brand identity and product marketing, working with organizations in a variety of industries. Upon jumping into tech, however, I’ve been surprised at the number of marketers who get scared away […]

While men might outnumber women in the technology field, there is no lack of support for women in technology in Indianapolis. In fact, as a show of support and encouragement, many women’s groups have been created in internal organizations to support the efforts and contributions of women in technology. In Indianapolis alone, we’ve identified a […]

I’m going to do something that I probably shouldn’t do. I’m going to lift the veil on a closed-door leadership meeting at a company that I joined a mere few months ago. See, I recently joined the leadership team at Springbuk, a health analytics company in the heart of Indianapolis. Throughout my career, I’ve been […]

Indiana has been reelin’ in the positive rankings. In the second quarter of 2017, we’ve been named one of the 6 best cities to start a business right now (Inc Magazine), one of 6 U.S. cities to watch in 2017 (Conde Nast Traveler) and one of the best states for Millennials (Money-Rates.com). We asked a few […]

In startups, marketing is most associated with one function: demand generation. After all, the early stages are the proving ground for getting the product in front of as many prospective users as possible. And for good reason: These at-bats are invaluable for collecting feedback, cementing product-market fit, and securing early revenue. Today’s tech marketer is […]