Delivra Introduces Marketing Automation Capabilities

Email marketing service provider and strategic campaign consultancy Delivra has unveiled its Drip Campaign Builder with the company’s latest platform launch.

Drip campaigns are key to growing email ROI, with research showing relevant, targeted emails in a drip marketing campaign housing the potential to produce 18 times more revenue than an email blast to all subscribers. Delivra’s Drip Campaign Builder gives users the ability to strategically plot out an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. Utilization of these marketing automation features free up valuable time that is normally spent on segment creation and email scheduling.

Delivra

CATEGORY: Marketing/Sales Technology CITY: Indianapolis

Delivra offers an email marketing platform alongside strategic campaign consulting, email design, content strategy and more.

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Joshua Hall is editor of techpoint.org. He writes about Indiana tech companies, jobs, people & events. @joshua2349