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Senior Director, Content Marketing and Brand Engagement

OneCause
Indianapolis
9+ years
Marketing
Full-time

Job Description

About the Role:

Are you ready to join a talented group of rock stars, passionate about driving leads, making the OneCause brand shine, and leading the industry in nonprofit technology?

 

Welcome to the Marketing Team! We’re committed to engaging and inspiring #FearlessFundraisers to help cause-driven organizations discover new ways to raise more, reach more, and do more. We help promote and live out our brand promise to build a better tomorrow.

 

OneCause provides award-winning event and online fundraising software to help nonprofits raise more for their missions and grow their donor base. We’ve helped nonprofits raise over $6 Billion for good since we started on our journey!

 

OneCause has established itself as the leading brand in our space. We differentiate through our strong thought leadership and impeccable brand recognition. Your job will be to keep this going and take it to the Next Level!

 

As our Senior Director of Content Marketing and Brand Engagement, you will be a key leader in driving brand awareness and organic growth through epic storytelling, thought leadership, and content creation that educates and inspires fearless fundraisers across the industry.

 

Core Concentration Areas:

 

Thought Leadership & Brand

  •  Lead content production to evangelize the brand and increase awareness.
  • Support research and develop thought leadership positions and industry content.
  • Guide the overall brand architecture, brand voice, and brand standards.
  • Conduct speaking engagements and formulate external conference content, as needed.
  • Increase traffic and brand awareness by leading SEO content efforts and plans.
  • Oversee webinars to elevate the OneCause profile and drive marketing funnel activity.
  • Create and manage new media offerings to increase brand awareness (Videos, podcasts, test drives).
  • Develop and cultivate relationships with industry experts, nonprofit thought leaders, and partners to expand the OneCause ecosystem.

Targeted Content & Engagement

  •  Lead and execute the quarterly content plan and calendar across teams.
  • Lead multi-channel campaigns across Marketing team to drive revenue and increase retention.
  • Manage marketing team and resources to deliver full funnel content, execute on plans, and achieve objectives.
  • Oversee the company’s social media profiles and presence.
  • Formulate new strategies to increase social discussion and reach new audiences.
  • Manage the strategy and execution of prospect, customer, and partner marketing to grow ROI.
  • Conduct research and regularly benchmark competitor and industry content to bring innovation and ideas to team.

Raise Conference

  • Help lead Raise brand, conference strategy, and growth plans amongst key stakeholders.
  • Oversee Raise creative and promotional plans/communications (emails, video, social, partners).
  • Lead content curation from start to finish (speaker submissions, interviews, selection).
  • Design the conference programming, offerings, and annual Raise core content.
  • Manage the Raise Sponsor efforts annually to reach revenue goals.
  • Research and select keynotes and emcees to elevate the Raise reach and brand.
  • Ensure Raise project timeline, tasks, and activities are delivered on time and on budget.

Leadership and Team Development

  • Attract, retain, and develop a high-performing team of creative marketing professionals.
  • Manage team to achieve Marketing objectives, reach company goals, and optimize overall performance.
  • Model leadership that promotes trust and empowers people and projects to reach their highest potential.
  • Ensure team priorities and resources are focused on driving results and achieving company-wide objectives.
  • Focus on team development by sharing expertise, connecting people to new ideas and strategies, and constantly seeking to improve self and Marketing team.

Company Information

Empowering Great Missions®

Over 15 years ago, we set out to revolutionize charitable fundraising. Our founders themselves were gala attendees who thought there had to be an easier way to give. From there an idea and company was created to serve one need: help nonprofits raise more and reach more through technology.

We’re driven to continue improving the giving experience. Donors are looking for a connection; and our technology empowers organizations to put their mission at the forefront.

Senior Director, Content Marketing and Brand Engagement

OneCause
Indianapolis
9+ years
Marketing
Full-time

Job Description

About the Role:

Are you ready to join a talented group of rock stars, passionate about driving leads, making the OneCause brand shine, and leading the industry in nonprofit technology?

 

Welcome to the Marketing Team! We’re committed to engaging and inspiring #FearlessFundraisers to help cause-driven organizations discover new ways to raise more, reach more, and do more. We help promote and live out our brand promise to build a better tomorrow.

 

OneCause provides award-winning event and online fundraising software to help nonprofits raise more for their missions and grow their donor base. We’ve helped nonprofits raise over $6 Billion for good since we started on our journey!

 

OneCause has established itself as the leading brand in our space. We differentiate through our strong thought leadership and impeccable brand recognition. Your job will be to keep this going and take it to the Next Level!

 

As our Senior Director of Content Marketing and Brand Engagement, you will be a key leader in driving brand awareness and organic growth through epic storytelling, thought leadership, and content creation that educates and inspires fearless fundraisers across the industry.

 

Core Concentration Areas:

 

Thought Leadership & Brand

  •  Lead content production to evangelize the brand and increase awareness.
  • Support research and develop thought leadership positions and industry content.
  • Guide the overall brand architecture, brand voice, and brand standards.
  • Conduct speaking engagements and formulate external conference content, as needed.
  • Increase traffic and brand awareness by leading SEO content efforts and plans.
  • Oversee webinars to elevate the OneCause profile and drive marketing funnel activity.
  • Create and manage new media offerings to increase brand awareness (Videos, podcasts, test drives).
  • Develop and cultivate relationships with industry experts, nonprofit thought leaders, and partners to expand the OneCause ecosystem.

Targeted Content & Engagement

  •  Lead and execute the quarterly content plan and calendar across teams.
  • Lead multi-channel campaigns across Marketing team to drive revenue and increase retention.
  • Manage marketing team and resources to deliver full funnel content, execute on plans, and achieve objectives.
  • Oversee the company’s social media profiles and presence.
  • Formulate new strategies to increase social discussion and reach new audiences.
  • Manage the strategy and execution of prospect, customer, and partner marketing to grow ROI.
  • Conduct research and regularly benchmark competitor and industry content to bring innovation and ideas to team.

Raise Conference

  • Help lead Raise brand, conference strategy, and growth plans amongst key stakeholders.
  • Oversee Raise creative and promotional plans/communications (emails, video, social, partners).
  • Lead content curation from start to finish (speaker submissions, interviews, selection).
  • Design the conference programming, offerings, and annual Raise core content.
  • Manage the Raise Sponsor efforts annually to reach revenue goals.
  • Research and select keynotes and emcees to elevate the Raise reach and brand.
  • Ensure Raise project timeline, tasks, and activities are delivered on time and on budget.

Leadership and Team Development

  • Attract, retain, and develop a high-performing team of creative marketing professionals.
  • Manage team to achieve Marketing objectives, reach company goals, and optimize overall performance.
  • Model leadership that promotes trust and empowers people and projects to reach their highest potential.
  • Ensure team priorities and resources are focused on driving results and achieving company-wide objectives.
  • Focus on team development by sharing expertise, connecting people to new ideas and strategies, and constantly seeking to improve self and Marketing team.

Company Information

Empowering Great Missions®

Over 15 years ago, we set out to revolutionize charitable fundraising. Our founders themselves were gala attendees who thought there had to be an easier way to give. From there an idea and company was created to serve one need: help nonprofits raise more and reach more through technology.

We’re driven to continue improving the giving experience. Donors are looking for a connection; and our technology empowers organizations to put their mission at the forefront.

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