Jobs in Tech 101

Marketing

Do you love crafting communications or experiences that inspire, inform, and influence people? Or, do you enjoy analyzing data and optimizing campaigns?

Marketing

Marketing might be the field for you if:

Marketers enjoy thinking critically about ideas and communicating information in writing. They conduct research in order to understand their audience, clients, and marketplace, and are able to creatively design web pages to fit your brand. They use data to track and measure the success of their various marketing campaigns. They love reaching out to others, making connections, and selling their product or service.

Sound interesting? Here are some occupations in this field:

Marketing Manager

Marketing managers develop, implement and execute strategic marketing plans for an entire organization or lines of business within brands and organizations in order to attract potential customers and retain existing ones. They can also be platform specific or in charge of initiatives executed in certain cities, regions or countries.

Market Research Analyst

Market research analysts gather and analyze data on consumers and competitors. Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Product Marketer

Product marketers help organizations communicate information about new products and find the best ways to present a product’s message, brand and benefits to the potential customer. They lead marketing teams in nurturing a product through its lifecycle, providing consistent marketing direction and vision along the way.

A Product Marketer's day might include:

8:00 AM
Create slide decks that help our customers share stories of how our product has increased their business
Meet with our demand gen team to discuss a new campaign for a product launch
Start sketching a quick mockup for an advertisement that I want to share with our product designers
12:00 PM
Leave the office and go to a networking event with other product marketers to talk about new campaign management tools
Review mockups of a swag we are purchasing for an upcoming trade show
Meet with sales engineers to discuss client feedback on a new product feature to learn about its market positioning

You could work at a company like:

Meet Jeremy Miller, Head of Demand Generation at SnapShyft
Employer: SnapShyft Job Title: Head of Demand Generation Education: High School Diploma Hometown: Greenwood, IN Current City: Indianapolis, IN What led you to your getting into tech and this occupation? What was your first job in tech? I started out my relationship with Thor Wood and Stephanie Corliss, Co-Founders of SnapShyft, when they hired my...
Meet Jonathan Gandolf, Director of Marketing at Springbuk
Jonathan says marketers have to be collaborative. You should be willing to stand up and fight for your ideas, while also being able to intently listen to feedback and be flexible when necessary. Read about his career journey from marketing to craft beer and back.
Meet Rachel Faulkner, Director of Public Relations at Genesys
Rachel gets to lead international public relations for Genesys from her hometown and current city of Indianapolis. Read about how she started working in tech after a career in a multitude of other industries.
Meet Kelly Wilson, Director of Marketing and PR at SEP
Katie found her first job in tech through networking, and 11 years later, she's still enjoying life at SEP. Read about her journey and hear her tips for new grads on how to be a great marketer in tech.
Justin Keller comes home to Indy tech with Sigstr
When technology emerged as the passion he wanted to pursue in life, Justin Keller thought his future waited for him on the West Coast. But as he unearthed more about tech and found his true calling, he found everything for his career and more in the place he first called home.

Educational requirements could include:

An undergraduate degree in Marketing, Communications, Journalism, Public Relations, or a similar field is expected. Some skills can be self-taught.

Ready to see some jobs?

Student Media Executive Director

Indiana State University
Terre Haute, IN
3-5 Years,
Marketing

Assistant Athletics Director of Marketing/Partnership Services

Indiana State University
Terre Haute, IN
6-8 Years,
Marketing

Partner Account Manager

Greenlight Guru
Indianapolis, IN
3-5 Years,
Marketing

Jobs in Tech 101

Start exploring tech- and business-skilled occupations: