Jobs in Tech 101

Marketing

Do you love crafting communications or experiences that inspire, inform, and influence people? Or, do you enjoy analyzing data and optimizing campaigns?

Marketing
Marketing might be the field for you if:

Marketers enjoy thinking critically about ideas and communicating information in writing.  They conduct research in order to understand their audience, clients, and marketplace, and are able to creatively design web pages to fit your brand. They use data to track and measure the success of their various marketing campaigns. They love reaching out to others, making connections, and selling their product or service.

Meghann York, Senior Director, Product Marketing at Salesforce

“A product marketer needs to love learning. By nature of technology, products are always innovative and changing. There is no such thing as "status quo."”

Sound interesting? Here are some occupations in this field:
Marketing Manager

Marketing managers develop, implement and execute strategic marketing plans for an entire organization or lines of business within brands and organizations in order to attract potential customers and retain existing ones. They can also be platform specific or in charge of initiatives executed in certain cities, regions or countries.

Market Research Analyst

Market research analysts gather and analyze data on consumers and competitors. Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Product Marketer

Product marketers help organizations communicate information about new products and find the best ways to present a product’s message, brand and benefits to the potential customer. They lead marketing teams in nurturing a product through its lifecycle, providing consistent marketing direction and vision along the way.

A Product Marketer's day might include:
8:00 AM

Create slide decks that help our customers share stories of how our product has increased their business

Meet with our demand gen team to discuss a new campaign for a product launch

Start sketching a quick mockup for an advertisement that I want to share with our product designers

12:00 PM

Leave the office and go to a networking event with other product marketers to talk about new campaign management tools

Review mockups of a swag we are purchasing for an upcoming trade show

Meet with sales engineers to discuss client feedback on a new product feature to learn about its market positioning

8:00 AM

Create slide decks that help our customers share stories of how our product has increased their business

Meet with our demand gen team to discuss a new campaign for a product launch

Start sketching a quick mockup for an advertisement that I want to share with our product designers

12:00 PM

Leave the office and go to a networking event with other product marketers to talk about new campaign management tools

Review mockups of a swag we are purchasing for an upcoming trade show

Meet with sales engineers to discuss client feedback on a new product feature to learn about its market positioning

You could work at a company like:

Meet Jonathan Gandolf, Director of Marketing at Springbuk

Jonathan says marketers have to be collaborative. You should be willing to stand up and fight for your ideas, while also being able to intently listen to feedback and be flexible when necessary. Read about his career journey from marketing to craft beer and back.

Read More

Meet Kelly Wilson, Director of Marketing and PR at SEP

Katie found her first job in tech through networking, and 11 years later, she's still enjoying life at SEP. Read about her journey and hear her tips for new grads on how to be a great marketer in tech.

Read More

Meet Rachel Faulkner, Director of Public Relations at Genesys

Rachel gets to lead international public relations for Genesys from her hometown and current city of Indianapolis. Read about how she started working in tech after a career in a multitude of other industries.

Read More

Justin Keller comes home to Indy tech with Sigstr

When technology emerged as the passion he wanted to pursue in life, Justin Keller thought his future waited for him on the West Coast. But as he unearthed more about tech and found his true calling, he found everything for his career and more in the place he first called home.

Read More
Jobs in Tech 101 Start exploring tech- and business-skilled occupations:
Product Development

Product development professionals love building products, automating inefficiencies, and solving problems.

Data Science

Data scientist professionals enjoy extensive thinking about data and abstract problems.

Design

Designers are passionate about crafting beautiful, functional user experiences.

Product Management

Product managers get excited about guiding the success of a product and leading the cross-functional team that is responsible for improving it.

IT & Cybersecurity

IT and cybersecurity professionals build and maintain the security of complex computer networks and databases.

Customer Success

Customer success professionals enjoy building relationships, and take pride in being the voice of the customer.

Support

Support professionals have respect for all clients and team members, and enjoy engaging with people via phone and email to help them solve problems.

Sales

Sales professionals have a will to win and a knack for influencing and building relationships with people.

Marketing

Marketing professionals crafting communications or experiences that inspire, inform, and influence people.

Finance

Finance managers have a passion for working with financial data and interpreting how a business makes money.

HR & Office Admin

HR & office administration professionals have a passion for making sure the workplace is functional, comfortable, and efficient.

Product development professionals love building products, automating inefficiencies, and solving problems.

Data scientist professionals enjoy extensive thinking about data and abstract problems.

Designers are passionate about crafting beautiful, functional user experiences.

Product managers get excited about guiding the success of a product and leading the cross-functional team that is responsible for improving it.

IT and cybersecurity professionals build and maintain the security of complex computer networks and databases.

Customer success professionals enjoy building relationships, and take pride in being the voice of the customer.

Support professionals have respect for all clients and team members, and enjoy engaging with people via phone and email to help them solve problems.

Sales professionals have a will to win and a knack for influencing and building relationships with people.

Marketing professionals crafting communications or experiences that inspire, inform, and influence people.

Finance managers have a passion for working with financial data and interpreting how a business makes money.

HR & office administration professionals have a passion for making sure the workplace is functional, comfortable, and efficient.