Do you love crafting communications or experiences that inspire, inform, and influence people? Or, do you enjoy analyzing data and optimizing campaigns?
Marketers enjoy thinking critically about ideas and communicating information in writing. They conduct research in order to understand their audience, clients, and marketplace, and are able to creatively design web pages to fit your brand. They use data to track and measure the success of their various marketing campaigns. They love reaching out to others, making connections, and selling their product or service.
Marketing managers develop, implement and execute strategic marketing plans for an entire organization or lines of business within brands and organizations in order to attract potential customers and retain existing ones. They can also be platform specific or in charge of initiatives executed in certain cities, regions or countries.
Market research analysts gather and analyze data on consumers and competitors. Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Product marketers help organizations communicate information about new products and find the best ways to present a product’s message, brand and benefits to the potential customer. They lead marketing teams in nurturing a product through its lifecycle, providing consistent marketing direction and vision along the way.
An undergraduate degree in Marketing, Communications, Journalism, Public Relations, or a similar field is expected. Some skills can be self-taught.