Scale-up company marketing from the inside out

Product, price, promotion and place have guided marketers for years. These β€œ4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical β€œP” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early […]
Xtern Finalist Day combined with Orr Fellowship Finalist Day to help strengthen Indiana's talent pipelines

Young tech pros, Allegion, Eli Lilly & Company and Infosys honored at Xtern Finalist Day

University students from around the country gathered in downtown Indianapolis on Friday, November 18, 2022, to interview with Indiana tech employers for internships and the chance to join the heralded Xtern program.

The Ultimate Guide to Mastering Employee Engagement in 2017

If your company has yet to place an increased emphasis on employee engagement, you need to start right now. Every day, HR departments all over the world are focusing more and more on their employee engagement strategies, and it’s not hard to see why. Here in the United States, unemployment rates have plummeted, with more […]