Scale-up company marketing from the inside out
Product, price, promotion and place have guided marketers for years. These β4Psβ may be relics of the traditional marketing age, but todayβs successful scale-up companies are wisely including the most critical βPβ of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early […]