3 Questions: Rebranding Authentically and Empathetically with Mary Catharine Grau
This is another installment in our “3 Questions” series contributed by subject matter experts throughout the tech community in Indiana. This series takes complex tech topics and explains them in easy-to-understand ways without the dense jargon so every reader can learn a little bit more about our industry. A brand is not a name or […]
How listening and empathy are fueling growth at software startup Authenticx
Sometimes the pent up demand for new tech is so great that it can rocket a market like customer experience management into double-digit compound annual growth. To be exact, customer experience related sales are projected to grow 11.8% over the next five years. But tucked into customer experience management’s impressive growth is a second story […]
