Marketing at tech scale-up MOBI demands a constant ROI mindset

This is the third post in a three-part series on marketing at tech startups and scale-ups. Read the first post on marketing at tech startup Sigstr here and the second post on Torchlite here. As startups and scale-up tech companies grow and scale, marketing becomes even more essential to the product and the branding of the company. And as […]

Marketing at the speed of business requires ‘marketing orchestration management’

This is the second post in a three-part series on marketing at tech startups and scale-ups. Read the first post on marketing at tech startup Sigstr here. Marketers in today’s digital century are required to fragment their time across multiple platforms as new ways of communicating information through apps, online advertising and social media pop […]

Marketing from the ground up at fast-growing startup Sigstr

This is the first post in a three-part series on marketing at tech startups and scale-ups. (Tags: Tech Marketing Series) When should marketers be hired to join fast-growing startup companies? How do you build marketing teams when the company is less than 25 employees? What are the biggest priorities for marketers who are pulled in multiple […]