Meet Indy’s newest marketing tech and sales software companies
A TechPoint Event presented by Faegre Baker Daniels
Faegre Baker Daniels, 600 East 96th Street, #600, Indianapolis, IN 46240
Thursday, October 15, 2015, 5-6:30 PM
Our community recently gained two new players in marketing tech and sales software — homegrown startup Sigstr and the North American headquarters of Emarsys, founded in Austria.
Interestingly, both companies offer sales and marketing pros new ways to engage customers using untapped resources.
Sigstr’s big idea has been right under our noses all this time. They’ve taken the pain out of creating consistent and effective email signature campaigns, and put the controls back into the hands of marketers along with real-time updates and insightful analytics.
Emarsys operates on a grander scale as the B2C Marketing Cloud, but they too offer suites of tools that put underutilized resources to work — namely big data. The B2C Marketing Cloud uses your big data to personalize the brand experience and turn contacts into customers.
About Tech Thursday
Leaders of industry and thinking come together at TechPoint’s public networking events. Tech Thursdays are generally held every other month, or approximately six times a year.
Tech Thursday is sponsored by the law firm Faegre Baker Daniels. The event is open to the public and free with registration. Beverages including beer and wine, and hors d’oeuvres are served.