Event Details
6:00 PM - 7:30 PM
3960 Southeastern Avenue , Indianapolis, IN 46203
Event Description
The Startup Ladies welcome EVERYONE! In this Startup Study Hall, Alessandra will cover the foundations of a successful email marketing program, including practices you can implement from Day 1 that will set you up for scalability. Topics covered will include:
Optimizing creative strategy and design
Generating maximum return through lifecycle campaigns
Growing business impact through A/B testing
Setting your program up for optimal deliverability
Delivering the right message to the right customer through segmentation
Optimizing list growth and reducing attrition
Reviewing key vendors to support your program
Attendees will come away with a better understanding of how to start an email program from scratch and set this channel up for success through optimized content and recurring revenue.
Admission$25 (free admission for members)