Startup Study Hall with Alessandra Souers

Event Description

The Startup Ladies welcome EVERYONE! In this Startup Study Hall, Alessandra will cover the foundations of a successful email marketing program, including practices you can implement from Day 1 that will set you up for scalability. Topics covered will include:

Optimizing creative strategy and design

Generating maximum return through lifecycle campaigns

Growing business impact through A/B testing

Setting your program up for optimal deliverability

Delivering the right message to the right customer through segmentation

Optimizing list growth and reducing attrition

Reviewing key vendors to support your program

Attendees will come away with a better understanding of how to start an email program from scratch and set this channel up for success through optimized content and recurring revenue.

Admission

$25 (free admission for members)