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Aug 15

Startup Study Hall with Dr. Kim Saxton

Hosted by The Startup Ladies

Event Details

Wednesday, August 15, 2018
6:00 PM - 7:30 PM
420 University Boulevard , Indianapolis, IN 46202

Event Description

Topic: Calculating Addressable Market: Understanding TAM and SAM

Understanding your startup’s market potential is a challenge. Investors want you to have big enough to be attractive but also be detailed and realistic enough to actually be able to address it. We’ll cover several approaches to calculating TAM as well as resources you can use for building better estimates.