Company Information
Job Description
As the Growth Marketing Specialist at Authenticx, you will be a member of our dynamic and data-driven Marketing team focused on driving revenue generation for our enterprise AI software. In this role, you will:
- Drive targeted multi-channel marketing campaigns to drive sales pipeline growth for each of our core personas
- Partner closely with Sales on account-based marketing (ABM) programs to generate meetings and move prospects through the sales funnel
- Develop processes and workflows to ensure prospects are moving strategically and efficiently through the sales funnel
- Own the strategy, execution, and optimization of digital marketing campaigns to drive conversion
- Measure and analyze the performance of marketing campaigns, and identify and recommend enhancements
- Work closely with Marketing team members to develop and optimize landing pages, ads, emails, and other digital assets
- Create impactful marketing nurture programs to move prospects through the sales funnel
- Manage and optimize digital channels including search engine marketing (SEM), paid advertising, ABM, and email marketing campaigns for demand generation
September 19, 2023
