B2B PR Agency Content Specialist

BLASTmediaMarketing 3-5 Years

Job Description

As a content specialist, you will have the opportunity to write compelling content on behalf of a variety of B2B SaaS brands across the country. In this role, you will work with our PR account teams and agency content manager to produce content for marketing and media relations campaigns. You’ll assist in uncovering topics and gathering information, turning outlines into cohesive, compelling content including blogs, byline articles and other ghostwritten pieces. Content will be used to position clients and the agency as thought leaders and fulfill editorial requests for content from national and trade media outlets.

Write creative, audience-appropriate content that supports our clients, including blog posts, bylined articles, press releases, ebooks and case studies
Ghostwrite articles on behalf of client thought leaders for placement with national, trade and local media
Draft speaking and award submissions for clients
Participate in client conversations on content voice, direction and story-mining
Participate in content ideation sessions both internally and with clients, including blog editorial calendars
Generate questions that assist account teams in leading content ideation sessions
Write drafts on deadline and evolve content based on client and editor feedback

Outstanding writing and editing skills, with a command of grammar, AP style and devotion to getting the details right
Demonstrated experience interviewing subject matter experts and translating complex B2B technologies/concepts for a more general audience
Experience writing for B2B technology companies and/or publications
Proven ability to write drafts quickly, deliver content within specific deadlines and evolve content based on client and editor feedback
Ability to work both independently and as part of multiple teams, including experience providing feedback on written work
Experience working efficiently in a fast-paced environment while managing multiple projects simultaneously
Ability to maintain consistent style and voice for each client, as well as write in different styles depending on client and audience
A bachelor’s degree in English, journalism, communications or a related field
2+ years of full-time work experience in content marketing, writing and/or software

Strong understanding of online media channels, trends, search engine optimization (SEO)
Experience working at or on behalf of a SaaS or other B2B technology brand
Tech journalism experience
Experience working with PR (internally with a team or externally with an agency)
Familiarity with ghostwriting for C-Suite executives

Posted On

October 28, 2020