Email Marketing Manager Responsibilities:
Conducting market research to better comprehend prevailing consumer behaviors.
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective customers.
Creating well-written copy that is free from mistakes.
Collaborating with Graphic Designers to improve the appearance layout of outputs.
Maintaining a database of customers who have opted to receive our correspondence.
Distributing emails through the use of automation software.
Monitoring and reporting on the utility of each campaign.
February 15, 2021