Marketing Automation Specialist

Driven DataMarketing 3-5 Years

Job Description

What we do:
Driven Data integrates all automotive dealership’s data into a cloud based centralized warehouse for analytics and marketing audiences. At our foundation we built the first universal architecture in automotive. Our database of customer data has over 6M Leads, 2.5M Sales, 14M Repair Orders, 650k Vehicles and 1M Appointments all linked together. Driven Data predicts both the next date a customer will purchase as well as visit service. We establish a marketing window before and after this date, so we target the right customer at the right time.

We have helped dealerships sell and service more cars by offering our audiences to agency partners since mid-2018 in a closed beta. The audiences combine CRM data, sales transaction data and service transaction data and directly integrate with Facebook and Google’s product suites. We have powered over 9k ad sets to 6M unique customers moving them into audiences 85M times.

Why we are offering this position:
After a recent round of funding, we are now deploying our own Managed Services, a new capability launching soon to provide this capability in house. This service will help dealerships by delivering campaigns through our ad platform via paid search and paid social advertising to our personalized landing pages providing the first truly end-to-end experience for customers.

What you’ll do:
As part of our new managed services team, we are seeking a marketing automation specialist. They will with our engineering team to design, execute and manage campaigns as well as the automation that powers them. You will manage all aspect of the campaigns from design, placement and performance reporting. This role will require excellent understanding of the Google Ads and Facebook Ads products. You will, with our client success team, communicate directly with our customers on their campaign’s performance, goals and budgets.

Prior experience in automotive is not required, we will support you on learning the industry and the deliverables they expect.

• 3-year minimum of Search Engine Marketing experience
• 4-year degree in related field
• Strong teamwork, communication and brain-storming
• Good troubleshooting skills and a love of solving problems
• Ability to adapt quickly and seamlessly in an ever-changing environment
• Analytical in nature with a firm grasp of statistics and attention to detail

Posted On

June 6, 2019