Content Marketing Manager

FoliaMarketing 3-5 Years

Job Description

We design software that enhances productivity and communication. More than one million people around the world – from students and teachers to top Wall Street investors, lawyers and Hollywood screenwriters – use our technology to empower their work. Our award-winning iAnnotate allows users to read, mark up and share documents on the go. Building on our success, we are embarking on an ambitious plan to expand our vision and product scope.
As a content marketing manager, you will bring value to our market through relevant content and aligned to our values. This is our first marketing hire so you will have a great opportunity to build this function and our marketing capabilities as a whole and inform the future of marketing at Folia.

What you will do:
Own and execute content strategies for multiple media types including blog posts, case studies, emails, ebooks, video, sales collateral, website copy, events, and webinars
Orchestrate digital content strategies across all online platforms and drive traffic and engagement
Write, edit, and produce content including blogs, eBooks, whitepapers, research reports, etc.
Understand market trends, listen to the voice of the customer and use both to inform content strategy
Manage the content marketing budget and measure the results of marketing activity to inform future marketing campaigns.
Work closely with the marketing and/or leadership team to hone the messaging of landing pages, ads, emails, and other assets to motivate prospects and customers to engage more deeply
Use data and analytics to measure and optimize content performance

The ideal candidate will have:
3-5 years of B2B content marketing experience
Proven track record of growing a brand’s audience through content and social media
A self-starter with the ability to organize and prioritize work to meet deadlines
Data-driven and highly analytical
Hands-on experience with SEO and web traffic metrics
Excellent written and verbal communication
Bachelor's degree in marketing or related field or equivalent combination of education and experience
Experience with online community development and engagement is a plus

Please email interest to jobs@folia.com

Posted On

August 26, 2021