Marketing Manager

Job Description

As the Marketing Manager, you will be responsible for developing marketing strategies, planning and coordinating marketing efforts and events, and building awareness and positioning of our company’s brand and services. In addition, you’ll regularly be creating and working with new ideas, new industries, and different ways of reaching our audiences of Fortune 500 strategy and innovation executives, university leadership, and startup founders.

This is a highly visible role and will play an integral role in representing the High Alpha Innovation brand to our partners, at events, in thought leadership, social media, and PR activities. As the leader of marketing in the firm, you will work closely with our business development and leadership teams to develop enablement material and collaborate with our corporate partners to provide education on our company and value proposition and then provide marketing direction and PR strategy as we launch businesses together.

What You'll Do:
- Serve as the leader of all marketing activities for High Alpha Innovation; you’ll lead the growing marketing team and advise internal and external leadership on marketing, including brand, PR, social, content, events, and growth marketing initiatives.
- Design and implement creative marketing strategies to create awareness around the company’s business activities and the benefits of the venture studio model.
- Collaborate with leadership to design and execute events and activities to drive brand awareness and participation.
- Drive top-of-funnel leads for sales through strategic brand campaigns, which will position us as the leader in our industry.
- Provide clear communication, expectations, and education to our corporate partners to ensure they understand the High Alpha Innovation story and our differentiators.
- Partner with our partner’s communications teams to drive PR, and external communications campaigns, aligning on timing, medium, and messaging for all newly launched portfolio companies.
- Oversee the collaboration with our portfolio company CEOs to set marketing milestones and essential tasks to ensure a strong marketing kick-off plan for newly launched companies. Oversee the implementation of agency support and manage our relationship with all third-party vendors.

What You'll Need:
- 5+ years of experience in marketing experience across a broad set of marketing disciplines. Ideally, that experience has been in professional services, venture capital, or at a venture studio, accelerator, or incubator. We’re looking for someone who understands the motivations for our partners to engage in startup creation as part of a corporate strategy.
- Excellent storytelling skills with the ability to weave disparate data and initiatives into a compelling narrative and marketing campaign that speaks to various personas.
- Experience building, leading, and developing high-performance marketing teams with a highly strategic yet hands-on entrepreneurial builder mentality. You’ll be a player/coach.
- Passion for innovation, startups, entrepreneurship, and marketing. You actively stay up-to-date on news and trends in the industry and be a thought leader yourself.
- Strategic, innovative, and creative personality with strong business acumen and executive presence. You enjoy advising other executive leaders and thinking holistically about how the marketing function fits the business objectives.
- Strong influencing skills with the ability to build conviction in your work.
- Clear and direct communication with strong attention to detail and excellence.
- Flexibility and a high level of comfort surrounding change and ambiguity involved in fast-paced, early-stage startups.

What we offer:
- Competitive salary plus equity plan
- Medical, dental & vision Insurance with employer HSA contribution
- Company paid STD/LTD and Life Insurance
- Unlimited PTO plan to encourage a healthy work-life balance
- 16 paid company holidays
- 401k with company contribution
- A remote-first culture. Work from anywhere in the continental United States
- Company-provided laptop plus a monthly technology stipend to help cover additional working expenses
- A collaborative, entrepreneurial environment with a proven venture studio playbook
- The opportunity to create, build and grow innovative products with world-class founders

March 15, 2023