Marketing Manager – Customer Expansion

JobviteMarketing 3-5 Years

Job Description

Who We Are:

Jobvite is the leading recruiting software company that helps emerging, mid-market, and enterprise companies hire top talent easily, efficiently, and effectively. Focused exclusively on recruiting software since 2006 and headquartered in San Mateo, Jobvite has thousands of customers including LinkedIn, Schneider Electric, Premise Health, Zappos.com, and Blizzard Entertainment.

We have a cross collaborative environment with a company culture unlike any other. We offer a competitive salary, medical/dental benefits, PTO, and paid holidays. Join our team!

What You’ll Do:

At Jobvite, we’re committed to helping people find jobs and companies grow.

Reporting to the Senior Marketing Manager, this role focuses on the creation and measurement of marketing campaigns, focused on generating pipeline from existing customers for up-sell and cross-sell opportunities.

Build and manage the customer media plan, focusing on cross-sell and upsell opportunities
Expanding email and webinar programs to promote both product and thought leadership topics, using Marketo and ReadyTalk
Own the customer nurture programs
Collaborate with Product and Engineering to understand growth opportunities from the Jobvite product
Be the point of contact for the Renewals sales team on cross-sell campaigns, upsell and renewal communications to customers
Partner with Customer Success teams to better understand and highlight customer stories in webinars, emails, videos, and more
Build relationships with customers to hear their stories, successes, and pain points first hand
Work with Senior Marketing Manager on customer ABM program
What You'll Bring:

3-5 years of marketing experience, focused in marketing programs or customer marketing
1+ year(s) of people management experience
Enjoys starting a project from scratch - We’re kicking our customer programs into high gear this year, so we need someone who’s excited by the challenge
Interest in learning about and understanding our customers’ challenges
Strong project management skills to build out these programs and documentation
Enjoys working with customers but wants to improve the bottom line and focus on the finding new pipeline opportunities
Experience with Salesforce
Experience with Totango and Marketo (or similar marketing automation software) a plus
Experience designing and executing demand generation programs, emails, newsletters,
Collaboration skills across teams
In the first 30 days, you’ll:

Work in and understand our instances of Marketo and Salesforce
Start building campaigns in Marketo to our customer base, including email and webinar campaigns
Schedule intro meetings with Renewals, SDR, and Customer Success teams to better understand the teams and our customer base
Monitor marketing dashboards and funnel metric reports, reporting to marketing leadership on changes and trends
Within 90 days:

Plan media plan
Identify and begin to execute target campaign, focusing on a Jobvite product: cross-channel campaign with webinars, thought leadership, and emails to promote features, adoption, and demos
Work with new business programs to cross promote
Review past quarter’s performance and build off it: funnel metrics, dashboard, pipeline reports
Start talking to customers, understand their pain points, develop surveys in addition to NPS that CS runs to better understand how to encourage and increase adoption
Within 6 months:

Own relationship with CS and Renewals
Goals associated with webinar attendance, email responses, and #/$ cross-sell opportunities
Build out webinar program to highlight customer stories
Manage customer programs for annual conference, Recruiter Nation Live, to educate customers and create programs like STAR Awards, testimonial videos, review booths, etc
What Will You Get:

Competitive salary
Medical/Dental/Vision/Life Insurance benefits
PTO – including Volunteer Time Off
Paid Holidays
A team of coworkers who love figuring out the best solution to a problem with no ego about who came up with it, random and amusing tangents, and a well-timed gif or dad joke (which may actually be ill-timed by definition)
Recruiting technology has always been about innovation — the promise of sourcing and hiring great talent. If, like us, you believe that hiring the best people is of the utmost importance, then you should expect technology with a laser focus on helping you find today's greatest candidates.

Delivering on the promise of innovation moves Jobvite forward every day. Jobvite serves companies with the highest expectations of recruiting technology and candidate quality. Companies that value an easy-to-use applicant tracking system, social grown employee referrals, and positive candidate experiences choose Jobvite.

Jobvite is an Equal Opportunity Employer.

Posted On

April 25, 2019