Sr. Product Marketing Manager

JobviteMarketing 6-8 Years

Job Description

What you will do

Jobvite is looking for a Senior Product Marketing Manager to join our team. In this role, you will be responsible for partnering with Product, Marketing, Sales, and Customer Success teams to bring our growing and evolving products and services to market with differentiated messaging and positioning that helps us win business. This role involves customer, market and competitor research and requires an experienced product marketing professional who is highly skilled in these areas.

Conduct quarterly win/loss analysis and customer churn analysis to understand why we win and lose new and existing business
Own, update and maintain competitor database
Create and maintain a library of competitor battlecards that highlight recent customer wins and why we win against competitors
Develop and maintain buyer persona battlecards that highlight challenges and pain points and how we uniquely solve for those pain points
Partner with Product to drive new product and feature releases
Develop product collateral (datasheets, decks, videos, etc.) that differentiates and evangelizes our solutions
Partner with Sales to drive revenue with new and existing business
Create product, persona and competitive training materials and host sales enablement sessions
Partner with Marketing to drive market demand for our solutions
Support creation of thought leadership content (eBooks, webinars, blogs)

What will you bring

Bachelor’s degree required. MBA is a plus.
5 years of experience in product marketing for SaaS company
Familiarity with HR and IT buyer personas
Persuasive storytelling and comfort presenting to large groups
Passion for enabling our organization to sell the value of our products and services
Experience gathering and analyzing sales, customer and market research data to inform business strategy
Strong market research skills in gathering and making sense of competitive landscape
Comfort creating and delivering impactful PowerPoint presentations that evangelize our products and services
Excellent written, verbal and presentation skills
Ability to make decisions independently and/or as part of team

Posted On

January 14, 2020