The Digital Marketing Analyst will work with the Creative Services team to create insights and strategies. They are results and data oriented and can track and communicate key performance indicators and success metrics to their teams. They will regularly implement opportunities for optimization, including but not limited to advertising creative, landing page optimization, bid management, and budget allocation.
Bachelor's Degree in business, economics, finance or technical discipline or relevant experience
2-5 years of experience in data marketing analysis within Digital Marketing
Analytics software experience with Google Analytics, Datorama, Tableau, SQL preferred
Experience with Salesforce Marketing Cloud, Social Studio, and Ad Studio preferred
Foundational understanding of digital marketing programs and technologies (Paid Media, Email, Social)
Advanced experience with excel
November 21, 2019