Digital Marketer

Project Brilliant, LLCMarketing 3-5 Years

Job Description

Our Digital Management Manager is responsible for the overall public facing presence of Project Brilliant. This includes marketing efforts for our website, social media, email marketing, advertising, sponsorships, event management, community partnerships and other activities, channels, and outlets as may arise. In addition, the role will research, engage, and manage certain tools, vendors, and partners as needed. The role will require strategic thinking, creative problem solving, hands-on tactical execution, and persistent follow through of all these initiatives. Collaboration with our skilled trainers, coaches, business partners, vendors, clients and alumni will be crucial. Success is primarily measured by community engagement metrics, increased social presence, training registrations and revenue, client lead generation, and effective management of the marketing budget.

Digital marketing - actively manage all aspects of digital marketing, content, budget, tools, vendors, metrics from strategy to hands-on execution including but not limited to:
Advertising campaigns
Social media website, SEO, content
Email communications and campaigns
Customer Relationship Management (CRM)
Growth Hacking - Rapidly test, learn and engage to drive revenue growth
Lead generation - drive brand awareness and effective lead generation
Community engagement - manage, host and facilitate Meetups
Vendors & partners - manage vendor and partner relationships related to marketing efforts
Training workshops - manage training workshops including scheduling, pre/post activities, etc.
Events & sponsorships - manage conferences, speaking, and sponsorship opportunities
Content creation - create, edit, and publish content such as blog posts, articles, videos, etc.
Automation and tools - manage and utilize marketing tools and technologies
Metrics - identify, monitor, and report on key metrics
Feedback loops - establish feedback loops to evaluate marketing and advertising direction and course correct
Collaborate - with internal team and external partners/vendors
Experiment - run experiments and seek out emerging opportunities to maximize campaign effectiveness
PB Team - be an active and engaged member of the Project Brilliant team
Be Agile - live the Agile values and principles
Learn - devote time to learning from others, and sharing your knowledge
Stay sharp - stay current with trends, tools, technologies, techniques
Adapt - adapt with company strategies, needs, and initiatives as needed

Minimum of Bachelor's degree in Marketing or related field required
Minimum of five (5) years experience in digital marketing/advertising
Adept in tools and technologies for creating and managing content, SEO, video editing, social posting, ad management, lead generation and management, email campaigns, CRM, etc.
Well-versed in the use of social media as a marketing tool
Outgoing personality and enjoy engaging with community members
Ability to identify, prioritize, plan, and adapt to achieve goals
Growth mindset, active learner, creative thinker
Ability to understand and act upon metrics using emergent practices
Able to collaborate with colleagues at all levels to develop marketing goals and evaluate results
Up-to-date on the latest trends and technologies
Excellent problem-solving and communication skills
Strong writing skills; ability to turn concepts into content

We live the Scrum and Agile values and principles. We use Scrum to collaborate and coordinate our work. We put our people first. The better we are, the better we serve our clients and they feel that in every interaction. We are bold and strive to make a positive and lasting impact with our clients while helping them achieve their short and long term goals. We emphasize collaboration and learning, and dedicate 1 day per week working together to stay on top of our game so that we can bring our best to our clients. We don’t get hung up on formalities, and we try to set a good example for our clients to show them what’s possible when a team is truly being Agile.

We are currently working remotely. At some point our clients will go back to the office, and we will likely join them there.

Must be a US Citizen
Temporarily remote
Travel 5% (post-covid)
Based in Midwest (ideally Indianapolis, secondary Pittsburgh/Cincinnati)
Full benefits (health, dental, vision, 401k, paid time off, LT/ST disability)
Personal development budget

Posted On

April 27, 2021