Executive Summary: Sr. Marketing Manager
Mesh Systems ("Mesh") is actively searching for a Sr. Marketing Manager to lead our diverse marketing efforts aimed at driving growth in the cutting-edge field of Internet of Things (IoT).
In this role, you will collaborate closely with cross-functional teams, encompassing sales, product, and engineering to develop and execute holistic go-to-market plans. We're on the hunt for an enthusiastic individual, who not only recognizes the potential but thrives on the opportunity to shape and expand their role. If you're someone with a passion for building and growing, we invite you to join our team!
This is an exceptional opportunity to apply your creative ingenuity, digital marketing expertise, and strategic thinking to help fuel our growth. The ideal candidate will possess a minimum of 5-7 years of experience in B2B technology marketing, with a proven track record of successful campaigns and initiatives. While not a technical role, an interest in technology or the Internet of Things will be beneficial. Your key responsibilities will include creating data-driven marketing plans, generating compelling content, leading digital marketing campaigns, and utilizing analytics for continual optimization.
This role is perfect for a dynamic, results-oriented individual looking to leverage their skills and experience an innovative environment, making a tangible impact on the industry and contributing to the long-term success of Mesh Systems.
The position will report directly to the Director of Business Development. This position is full-time with salary, incredible benefits and is a hybrid work environment based in Carmel, IN. Travel is anticipated to be approximately 5-10% of your time.
• Collaborate with product, sales, and engineering teams to ensure a cohesive go-to-market strategy, align brand messaging, and maintain clear and consistent communication across all platforms
• Develop, execute, and monitor an integrated marketing plan for Mesh Systems, encompassing digital campaigns on platforms like email and LinkedIn, while regularly assessing performance through key performance indicators (KPIs) to optimize overall marketing effectiveness
• Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas
• Craft and publish targeted content such as blogs, articles, webinars, and landing pages to boost web traffic and generate leads, while collaborating with industry experts to enrich the content with insights, thus improving user engagement and experience
• Work in partnership with sales to create customer success stories and case studies that can be distributed across various channels
• Develop and distribute newsletters to maintain ongoing engagement with customers and partners
• Create brand-aligned PowerPoint slides for internal and external use
• Manage and update content on the Mesh Systems website, including crafting press releases, to keep all information current, relevant, and engaging for the audience
• Keep up-to-date with industry trends and networking opportunities by researching, attending, and potentially exhibiting at relevant tradeshows and events
• 5-7 years in B2B technology marketing
• Bachelor’s degree in business, marketing, communications, or related field
• Excellent written and verbal communication skills
• Strong computer skills, specifically: Microsoft Office suite and Microsoft Teams
• Experience with Adobe Creative Cloud (or similar) is preferred
• Experience with WordPress is preferred
• Demonstrated success in creating diverse content types like articles, blogs, case studies, and potentially multimedia content
• Experience in Account Based Marketing & Demand Generation
• Proficient in integrating SEO, SEM, email marketing, and analytics into marketing strategies, with a keen eye for when to engage external expertise
• Ability to prioritize and strategize in a variety of project areas and deal with ambiguity in a fast-paced, entrepreneurial environment
• Experience launching campaigns in CRM systems and proficiency in managing an integrated marketing tech stack
• Experience launching digital marketing campaigns, with metrics that measure up to sales and marketing led goals
• Experience in analyzing campaign performance data to influence future marketing campaigns
• Expertise in developing and launching digital marketing campaigns, with a focus on email marketing, organic social media, and paid advertising strategies
• Ability to handle multiple projects efficiently, meeting deadlines and budgets
• Openness to leveraging AI in marketing efforts, staying at the forefront of content creation technology
About Mesh Systems
Mesh Systems is an Internet of Things (IoT) Solutions Accelerator that helps enterprises achieve digital transformation. With over 18 years of experience working with Fortune 500s and industry leaders, Mesh Systems has IoT engineering competency across hardware, software, wireless technologies, and cloud services. We have been regularly awarded as one of the most innovative companies in the IoT ecosystem. In 2023, we received recognition as a “Best Places to Work” company by the Indiana Chamber, along with two Mira Award nominations for Exceptional Employer and Scale-Up of the Year. As a sales-driven, partner-led organization, we continuously seek to drive value and maximize the benefits of IoT for the enterprises we serve.
Working at Mesh has its perks!
Salary, company bonus, medical, dental, vision, cyber security, and pet insurance, wellness benefit, 401k plan with match, flexible work from home, 2 weeks annually ability to work anywhere in the world, parental leave, growth and development opportunities, flex-time off, volunteer time off, company paid life insurance, Friday Lunch & Learns, and unlimited snacks, fruit, coffee, and sodas!
Equal Opportunity Employer
Mesh Systems is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Our goal is to employ a diverse mix of talented people who want to come, to stay and do their best work.
November 10, 2023