Sr. Director, Growth Marketing

OneCauseMarketing 6-8 Years

Job Description

Overview:
At OneCause, we empower great missions by delivering an innovative easy-to-use, fundraising solution trusted by over 6,000 nonprofits. Day in and day out, we put nonprofits' causes at the center of everything we do. Our team of amazingly talented and committed people, known as the 'OneCause Nation' are the key to unlocking our customers' fundraising success. By helping nonprofit fundraisers leverage our innovative software solutions, we help build better tomorrows, one cause at a time.

This opportunity is for you if:
You live in Indianapolis or Chicago area.
You are mission-driven and have a passion for nonprofits.
You are a curious marketer driven to try new strategies and constantly improve.
You are a master experimenter at every stage of the funnel.
You are a data-driven pro who works tirelessly to find innovative ways to grow prospect acquisition, convert leads, keep customers engaged, retain them, and ultimately turn them into brand champions.
You work and collaborate closely with key stakeholders to gain better insights and grow the pipeline.
You enjoy owning the marketing engine and measurement framework.
You thrive on leveraging tech stack and funnel optimization.

What you will do:
Lead strategy and execution of full-funnel (prospecting, retargeting, and nurture) multi-channel campaigns through a variety of growth marketing tactics and channels: email, website, paid advertising, SEO, online reviews, field marketing, industry publications and more.
Drive quality lead volume and revenue through inbound and outbound marketing activities.
Apply thoughtful data-driven, segmentation approaches to effectively reach prospects and customers.
Develop new strategies to increase touchpoints within the marketing, sales and customer journey to drive acquisition efforts, deepen engagement and reduce churn.
Lead and implement testing methodologies to optimize and scale the demand generation process, including response and conversion rates and testing.
Create and manage budgets, lead models, scoring and analytic tools to track campaigns, optimize performance and achieve pipeline targets.
Select, manage agencies and contractors that contribute to demand generation programs.

You will do this by:

Leading and executing with a growth mindset to increase revenue generating activities and optimize our investments.
Partnering with the content team to develop overall strategies and operationalize best-in-class content marketing that solves nonprofit needs.
Working cross-functionally with Sales, Sales Development, Revenue Operations, and others to continuously improve lead scoring, qualification, and quality, as well as lead management, follow-up, and pipeline engagement.
Collaborating with the marketing department to help support and move forward strategic objectives and key results.

What you will bring:
8+ years of progressive marketing leadership experience with a concentration in demand generation and growth.
Track record of hitting aggressive pipeline targets and generating revenue.
Experience leading high performing teams, managing agencies and coordinating with vendors and external industry partners.
A collaborative leadership style that encourages access to information, different perspectives, and collective responsibility.
Hands-on expertise with several tools within the marketing tech stack listed below.
Career success developing digital campaign strategies and delivering results with a metrics-driven mindset and excelling in tracking campaign performance.
Working knowledge and expertise of BI and SEO tools.
Ability to collaborate and build relationships with key stakeholders.
SaaS marketing experience, and ABM experience preferred. Product Led Growth is a bonus.

Our Current Marketing Tech Stack Includes:
Marketing Automation: Marketo
CRM: Salesforce
SEO Tools: Google Analytics, Google Search Console (Webmaster Tools), SEMRush
Ad Platforms: Google Search, Display, Programmatic; Bing; Facebook; Twitter; Linkedin
Data Management: Tableau, Bizible
Chat: Drift
Enablement: HighSpot
Microsoft Business Suite
Website: Word Press
Other: Jira, Trello

Posted On

November 11, 2021