Field Marketing Manager

PassagewaysMarketing Please Select One

Job Description

Location: Sydney, AustraliaDepartment: MarketingType: Full TimeMin. Experience: Mid Level
We inspire and enable teams to perform better, together.

Imagine what you could do here. At Passageways, having big ideas is encouraged; they have a way of becoming great products, services, and customer experiences. Those who bring passion and dedication to their job help us chart the path forward as well as grow our customer base across the world.

We are a rapidly growing software company that has built our success on relationships, with both our customers and our employees. At Passageways you’ll find fantastic people that have helped us to get to where we are today, and we need more fantastic people to help us get to where we want to be tomorrow.


We are looking for a Field Marketing Manager to deliver on all aspects of demand generation and pipeline maturation programs. You will be responsible for the execution of all field marketing related programs with the goal of increasing market awareness and generating leads. We are looking for a results-oriented individual who is a data-driven with proven expertise in leveraging multiple channels. These channels include email, paid search, display, content syndication, retargeting, direct mail and others to drive brand amplification and lead generation efforts at scale. Your keys to success will be the ability to organize, execute, communicate and work in a fast-paced, global team.

Preferred location: Sydney. For the safety of our employees during the Covid-19 Pandemic, all employees are currently working remotely.

Responsibilities and Duties

Build and execute multichannel campaigns and programs at scale to drive brand awareness, customer acquisition and engagement, and pipeline generation.
Own metrics and reporting for all digital efforts including lead generation, conversion rates, pipeline contribution and awareness metrics.
Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations.
Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets.
Create a best-in-class marketing campaign structure focused on pipeline contribution and growth.
Understand the entire customer journey and execute best practices to engage prospects through the funnel.
Work closely with our sales, sales development and sales operations teams to maximize tele-qualification and sales acceleration process and results.
Manage program KPIs by analyzing program impact on pipeline, bookings and revenue
Qualifications and Skills

Experience with demand generation programs (email - marketing and sales, SEM, events, drip nurture campaigns, etc.)
Experience leading a project from inception to completion and analysis
Experience with lead scoring and nurturing campaigns
Ability to formulate analyses independently -- to transform data into actionable information.
Working knowledge of marketing automation software (Marketo or similar marketing automation software), Outreach, and Salesforce
Strong presentation and problem-solving skills.
Must have experience in tech B2B space
We Value Diversity

Passageways is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Posted On

March 30, 2021