Senior Content Marketing Manager

PassagewaysMarketing 6-8 Years

Job Description

We inspire and enable teams to perform better, together.

Imagine what you could do here. At Passageways, having big ideas is encouraged; they have a way of becoming great products, services, and customer experiences. Those who bring passion and dedication to their job help us chart the path forward as well as grow our customer base across the world. 

We are a rapidly growing software company that has built our success on relationships, with both our customers and our employees. At Passageways you’ll find fantastic people that have helped us to get to where we are today, and we need more fantastic people to help us get to where we want to be tomorrow.

Job Summary

We are seeking an experienced content marketer who can lead and execute a content strategy for the OnBoard product line that drives acquisition, engagement, and conversions across the customer journey.

This role requires an experienced marketer with a proven track record in defining a vision, strategy, and roadmap for content to drive customer acquisition and engagement. A successful candidate will have a strong writing acumen, the ability to handle multiple content projects simultaneously, and a strong background in data analysis and insights to support new content initiatives.

Responsibilities and Duties

Work with the business leaders and stakeholders to develop content marketing strategies. 

In partnership with the demand gen manager, build and iterate the content strategy with compelling content that generates leads and accelerates sales funnel velocity. 

Continuously identify, measure, and optimize content performance KPIs, working with the marketing ops manager to build successful content programs and map out new ways to reach both core and new audiences.

Manage an editorial and content production calendar. Assign and keep track of all tasks, workflows, and deadlines, including inputs from executive leadership, internal stakeholders, and third-party partners. 

Create, write, edit, manage, and scale the production of the content.

Work with internal stakeholders including revenue marketing, product marketing, sales enablement, customer success, and others to proactively identify business priorities that can be fulfilled with content.

Source and interview subject-matter experts, including external influencers, customers, and internal talent. Serve as the internal ‘go-to’ resource for any content requests.

Develop content for advertising partners, specific target audience segments, and new verticals to drive education and adoption of our products.

Monitor competitor blogs and stay up to date on search trends to identify opportunities for organic traffic growth and page ranking.

Ensure all content is consistent with the brand voice and style and optimized for search and user experience.

Lead the team in delivering SEO and social media initiatives that drive user engagement and help them move further down the funnel and maximize the website SEO exposure.

Build, maintain, and update brand editorial guidelines as needed.

Qualifications and Skills

5-7 years of content marketing experience is required. 

BA/BS degree (or similar) required or relevant experience. 

Experience in B2B SaaS marketing preferred.

A positive ‘get it done’ attitude with an aptitude for simplifying complex messages. 

A passion for ensuring high quality in all marketing materials. 

Excellent written communication, content, and copy skills. 

A high level of creativity, autonomy, and self-motivation. 

Ability to manage multiple projects simultaneously while maintaining quality. 

Detail-oriented with strong attention to follow-through. 

Excellent organizational, project management, and time management skills. 

Capacity to understand Company strategies and apply those strategies to marketing efforts. 

Proficiency in MS Office and WordPress or other content management software. 

Benefits and Perks

Medical, Dental, Vision

HSA plus match

401K plus Match

Unlimited PTO

Incredible company culture

We Value Diversity

Passageways is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

Posted On

March 30, 2021